MONTREAL, June 11, 2012 /CNW Telbec/ - Every 90 seconds, someone gives
blood in Québec. This simple act can make the difference between life
and death for thousands of sick people who depend on blood products.
"Blood is a unique resource for which modern science has not yet found
an artificial substitute. Knowing that 1,000 blood donations are
required every day to meet the needs of hospitals, we can only admire
the generosity and compassion of the donors and volunteers who make the
gift of life possible. If patients today have access to a safe and
sufficient blood supply, we owe it to these anonymous heroes who save
lives by sharing their health," notes Dr. Jean De Serres, President and
CEO of Héma-Québec.
Officially recognized by the federal government in 2008, National Blood
Donor Week provides an opportunity, from June 11 to 17, to underline
the importance of giving blood and to celebrate the thousands of
individuals who work behind the scenes for the wellbeing of their
fellow citizens. The week coincides with World Blood Donor Day, an
initiative of the World Health Organization (WHO), to be marked on June
14 in more than 80 countries around the world under the theme "Every
blood donor is a hero." This theme reminds us that behind every
transfusion stands someone whose generosity makes a difference.
United for Life
National Blood Donor Week also marks the launch of Héma-Québec's summer
advertising campaign under the theme "United for Life." This campaign
features three surprising pairs of celebrities: chefs Ricardo Larrivée
and Chuck Hughes, musicians Dan Bigras and Angèle Dubeau, and
television hosts Guy A. Lepage and Julie Snyder. Each pair comprises
personalities in direct competition or from opposite areas of their
field who are nonetheless united in the cause of blood donation. You
will see them on billboards, bus shelters, newspapers and social media
and hear them on the radio. They will also be featured in a display
campaign at blood drive sites and on Héma-Québec vehicles.
In addition, National Blood Donor Week will be marked in various ways,
including by a special motion in the National Assembly. From June 15 to
17, visitors to the Eurêka! Festival on the Quays of the Old Port of
Montréal will be able to learn more about blood and the blood types at
an information stand organized by the Blood Donor Volunteer
Association. Finally, donors and volunteers will be honoured at the
various blood drives sites.
Some blood donation facts
In Québec, any healthy person, 18 years of age or older, who meets the
eligibility criteria can give blood every 56 days, or six times a year.
At least 1,000 blood donations are needed every day.
Every 80 seconds, someone in Québec needs blood.
Only 3% of eligible Quebecers contribute to the collective blood supply.
Héma-Québec's mission is to efficiently provide adequate quantities of
safe, optimal blood components, substitutes, human tissues and cord
blood to meet the needs of all Quebecers; to provide and develop
expertise along with specialized and innovative services and products
in the fields of transfusion medicine and human tissue transplantation.
Héma-Québec encompasses 1,300 employees, some 3,000 blood drives and
more than 160,000 blood donors every year, 16,000 volunteers and more
than 500,000 blood products delivered annually to Québec hospitals to
meet the needs of patients.
Give blood. Give life.
External Communications Department
Image with caption: "Héma-Québec Blood drive (CNW Group/Héma-Québec)". Image available at: http://photos.newswire.ca/images/download/20120611_C7480_PHOTO_EN_14932.jpg
For further information:
External Communications Department