TSX Trading Symbol: "MTY"
MONTREAL, Dec. 6, 2013 /CNW Telbec/ - MTY Food Group Inc. ("MTY" or the
"Company") (TSX: MTY) announced today that it is making inroads into
Australia & New Zealand taking a 2,000-year-old staple bread - THE PITA
- and will wrap up the Australian & New Zealand markets with fresh,
fast and healthy alternative food and smoothie products for all
customers, as Extreme Pita and Purblendz announce the signing of its
first international agreement in Australia (www.extremepita.com.au).
"Pita bread has always resonated with great cuisine, and we expect our
Canadian twist to make Extreme Pita and Purblendz a household name
throughout these two great countries," said Sean Black, Chief
Development Officer of MTY Group. "Our commitment to providing
customers a unique product full of fresh, healthy options will help
drive the international success of our brand."
In an effort to further the brands' expansion plans, Extreme Pita and
Purblendz have entered into a Master Franchise Agreement with Premium
Brandz Pty Ltd for Australia & New Zealand.
"We are proud to be partnering with MTY Group, Extreme Pita & Purblendz
as they expand internationally," said Gary Blyton Director of Premium
Brandz Pty Ltd. "We think both brands have tremendous potential and
look forward to growing them throughout the Australian & New Zealand
markets." Our First restaurant will open this week at King's Cross in
Sydney and later this month the second restaurant will open at
About Extreme Pita
Unlike traditional fast food restaurants and sub shops, Extreme Pita
does not offer foot-long loaves of bread with just the typical options
for filling. Instead, they serve a fresh, modern version of the healthy
Mediterranean staple - the pita - and feature a "no rules" menu that
customizes every rolled pita to suit the individual tastes of its
health conscious customers. Offering an unmatched dining experience
without added fats and empty calories, items are freshly grilled right
in front of the customer's eyes with water, not oil, inspiring
healthier living for its customers. For International franchising
opportunities, contact Mark Cunningham at email@example.com
Certain information in this News Release may constitute
"forward-looking" information that involves known and unknown risks,
uncertainties, future expectations and other factors which may cause
the actual results, performance or achievements of the Company or
industry results, to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking information. When used in this News Release, this
information may include words such as "anticipate", "estimate", "may",
"will", "expect", "believe", "plan" and other terminology. This
information reflects current expectations regarding future events and
operating performance and speaks only as of the date of this News
Release. Except as required by law, we assume no obligation to update
or revise forward-looking information to reflect new events or
circumstances. Additional information is available in the Company's
Management Discussion and Analysis, which can be found on SEDAR at www.sedar.com.
On Behalf of the Board of Directors of
MTY Food Group Inc.
Stanley Ma, Chairman, President & CEO
SOURCE: MTY Food Group Inc.
For further information:
For more information please contact Eric Lefebvre, Chief Financial Officer at 1-514-336-8885 or by email at firstname.lastname@example.org, or visit our website: www.mtygroup.com or SEDAR's website at www.sedar.com under the Company's name.