MSLGROUP Launches 'The People's Lab'

Flexible Crowdsourcing Platform Helps Companies Tap Insight for Innovation, Storytelling and Change

PARIS, Jan. 12, 2012 /CNW/ - MSLGROUP, Publicis Groupe's strategic communications company, today launched a global crowdsourcing platform and approach, designed to help business leaders lead innovation and change in their industry. The People's Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business. 

MSLGROUP's People's Lab differs from existing crowdsourcing solutions on the market by offering an all-in-one solution: a complete and cost-effective crowdsourcing platform that can work across multiple application areas; end-to-end support including custom design and development, community management and content creation; and real-time access to MSLGROUP's own insight + foresight team.

Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Crowdsourcing people's insights is key to innovation and change.  With innovation never higher on our clients' agendas[i] we felt the time was right to produce a cost-effective crowdsourcing solution that could be used across multiple application areas."

The People's Lab helps companies build and nurture public or private, web or mobile crowdsourcing platforms around four areas: Expertise Requests; Innovation Challenges; Research & Insights and Contest & Activation.  With public or private, web or mobile, hosted or white label modes, powerful community, game-thinking and social analytics features and full email integration, organizations can use People's Lab to create powerful multi-stakeholder crowdsourcing platforms.

Over the last 18 months, MSLGROUP has used the People's Lab platform and approach to create communities for both itself and its clients.  In 2010, Dell India used an early version of the People's Lab platform to create the Dell Go Green Challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green. The network is also currently helping a global consumer products company identify beauty influencers in several key markets using The People's Lab and its community-driven insights and foresights approach. 

For more information about The People's Lab, please contact MSLGROUP's Chief Strategy Officer at

MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. With more than 3,000 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today the largest PR network in Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at:  + + Twitter + YouTube.

About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing it to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.

[i] According to the PwC 2011 Global CEO Survey, since 2007 business leaders have consistently reported that their best opportunity for growth lay in better penetration of existing markets. Now however they're just as likely to focus on bringing innovative products and services to both their existing and to the new, high-growth emerging markets.

Michael, 646-500-7914
Trudi +33 (0)6 13 73 83 03


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