Ackroo expands its footprint and feature set with the addition of a major independent gas station chain
OTTAWA, June 10, 2014 /CNW/ - Ackroo Inc. (TSXV: AKR), a loyalty and rewards technology and services provider, announced today that Mr. Gas has selected Ackroo to provide their gift card, loyalty and rewards solution for their 25 gas stations across the greater Ottawa area. This 3 year agreement will include full integration of Ackroo's gift card and loyalty offering with the market leading InfoNet Gas Station Management System. As part of this comprehensive solution, Ackroo will provide an in store gift card, a departmental based loyalty solution and the initial deployment of Ackroo's 3rd party gift card mall across all Mr. Gas locations.
Founded in 1972, Mr. Gas is a major Ottawa based, privately owned fuel retailing chain and have established themselves as a market leader in the area with some stores averaging approximately 1,000 customers per day with a collective chain-wide total transaction volume of 3.5 million transactions per year.
"Partnering with Mr. Gas fits perfectly with our overall corporate strategy from a local and vertical market perspective" said Steve Levely, chief executive officer at Ackroo. "This allows us to further grow our merchant footprint in Ottawa close to our head office and reinforces our focus on specific verticals specifically the 6500 independent gas stations across Canada. Fuel retailers are prime partners for us as they touch very large amounts of consumers and can take advantage of Ackroo's full solution set to boost revenue, profitability and retention. This partnership gives us another great opportunity to continue our strategic path to continuous growth."
"We have been looking at introducing a flexible loyalty program to reward our customers for a few years now" said Sylvain Lacroix, Accounting/IT manager at Mr. Gas. "We finally found what we were looking for and are convinced that the Ackroo team can and will deliver."
Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
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SOURCE: Ackroo Inc.
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