App designed to take 'creativity' to the next level
LONDON, Dec. 12, 2012 /CNW/ - Sony Digital Network Applications (SDNA) today announced motiongraph, an app that capitalises on the growing interest in partially animated .GIFs, bringing precision and enhancing the creative process.
Motiongraph enables users to precisely select which areas of image to
animate and which to remain still by rubbing the relevant areas (see demo video). Designed for the Android market, it is available now. Prices vary
according to the market: $0.99, £0.83, €0.93-0.97 (depending on the
"Partially animated .GIFs have caught the attention of so many consumers
in a short space of time. We want to ignite their creativity by giving
them greater precision through the creative process. With Sony
technology, consumers can rub the area they would like to move and
select the smoothness and roughness of the animation," said Masato
Kuninori, senior application producer, Sony Digital Network
The app records a short video in the form of a series of still images.
The images are instantly captured and subsequently the users can select
which elements to move. The image is stored as an animated .GIF which
makes it instantly viewable online unlike a movie (see examples on PC or on mobile). Compared to similar apps, consumers can select the exact area to move
by rubbing the area and selecting whether to make it move or remain
still. Consumers can trim the photo, and select the speed and roughness
*Equivalent price for other countries.
About Sony Digital Network Applications
Sony Digital Network applications (SDNA) is an group of innovative app
developers with a Sony heritage that looks at app development in a
different way by focusing on the needs of consumers. Utilising the
benefits of Sony technologies, SDNA has introduced a portfolio of
imaging apps. With a focus on app testing, SDNA's apps are available to
as many consumers as possible across Android and the app store. For
full details, please visit http://www.sonydna.com.
SOURCE: Sony Digital Network Applications
For further information:
Press contacts: Alex Moorhouse (Global), Burson-Marsteller, +44-20-7300-6138, email@example.com; Masato Kuninori (Japan), Sony Digital Network Applications, +81-3-5448-6593, Masato.Kuninori@jp.sony.com; Ken Miura (US), +1-415-475-9441, firstname.lastname@example.org