Mont SUTTON opens its brand new concept-boutique

BROME-MISSISQUOI, QC, Oct. 2, 2013 /CNW Telbec/ - With the Mont SUTTON Fall Festival in full swing, Saturday October 5th at 10 a.m. will see the opening of the all new Boutique Expérience SUTTON, a Rossignol concept-shop, developed with eco-friendly values and design in mind, in order to give ski clients and tourists a unique experience in store.

New decor, new atmosphere but the same Mont SUTTON charm
Skiers and snowboarders will get to discover a whole new world of shopping at the new Mont SUTTON boutique. Located right at the base of the ski hill, the interior of the original building has been totally made over with new walls, flooring and a large picture window. Every element of the new mountain boutique, from its design to the customer offer, has been conceived according to Mont SUTTON and the major partner Rossignol's common values, to meet the needs of customers on the mountain as well as enriching their experience on the slopes. Now, with the opening of the Boutique Expérience SUTTON, every skier and snowboarder will be able to find exactly the right kind of equipment to match their taste, skill and preferred Mont SUTTON terrain, be it powder, groomed trails or in the glades.

Mont SUTTON, one of the major ski resorts in Quebec, located in heart of Eastern Townships, is renowned for its glade skiing, authentic atmosphere and natural setting all of which you feel as soon as you set foot in the store. The abundant use of natural wood brings to mind the beautiful woodlands and glades of Mont SUTTON; generous windows give the feeling of being close to nature, just like on the mountain; historic photographs take us back to the early years of Mont SUTTON and the Boulanger family - still the owners to this day.

The materials used have been chosen for their eco-friendly values ​​and to reflect the heritage of Mont SUTTON and the area including repurposed objects. For example, bottles that used to hold Sutton chocolate milk have been turned into light fittings and original butter crates stamped "Produits Laitiers Sutton" now do duty as display cases for helmets. The wall storage system by Quebec company is made from 90 % recycled materials whilst the floor covering is 100% recyclable... The result is the work of a rich collaboration of local artists, led by Design Rebecca Bourque also from the area.

Major brand names, a specialized racing section and a boot fitting lab unique in Quebec
The Mont SUTTON boutique will offer an outstanding selection of Rossignol products along with leading brands like Fischer, Raccoon, Burton, Kjus and Peak Performance amongst others. An area will be totally dedicated to specialized ski racing equipment. In addition, the new Mont SUTTON store will be the first store in Quebec to offer a boot fitting service using the innovative Boot Doc foot analysis scanner along with other specialized equipment and a highly trained team with more than 25 years of experience of custom fitting winter sport footwear.

Mont SUTTON, Québec, Canada
Brome-Missisquoi, Cantons-de-l'Est


For further information:

Nadya Baron
Marketing Director
450-538-2339 or 450-521-0613

Mireille Simard
Communication Coordinator
450-538-2339 or 450-775-5334

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