TORONTO, June 11, 2013 /CNW/ - After serving up Canada's most iconic
beer for more than two centuries, Molson Canadian is expanding its
product line with the launch of Molson Canadian Cider. The launch marks
the first time that the brand has offered a non-beer alternative since
1786, when John Molson officially opened the doors to the company's
"This launch demonstrates our focus on innovation to expand the Molson
Canadian brand to better meet the evolving tastes of drinkers" says
David Bigioni, Vice President Marketing, Molson Coors Canada. "Molson
Canadian Cider represents the next chapter in our Made From Canada
strategy, a premium hard cider made with only Canadian Apples. The
expansion of Molson Canadian into the cider category represents an
opportunity for consumers to deepen their connection with one of
Canada's most iconic brands"
Like Molson Canadian, Molson Canadian Cider is made from the highest
quality ingredients available including apples that are 100% Canadian
grown. The traditional English style cider has a bold apple flavour,
with a balanced medium sweetness and medium acidity that is provided by
the fruit. The result is a crisp, sharp, refreshing taste that finishes
"Cider apples are generally organized into four main categories: sweets,
sharps, bittersweets, and bittersharps. Molson Canadian Cider falls in
the middle of this spectrum, offering a semi-dry taste with a bright
apple aroma that will appeal to a wide variety of drinkers," says Steve
Stradiotto Molson Coors brewmaster. "When pouring a Molson Canadian
Cider the first thing you will notice is the colour. Brilliantly clear
with yellow and amber hues, what follows is a clean, freshly cut apple
aroma. It can be enjoyed on its own over ice but also pairs perfectly
with a wide variety of foods and flavours."
Package Formats and Pricing
Molson Canadian Cider contains 5.0% ABV (alcohol by volume). It will be
sold in the following formats in Ontario and Nova Scotia exclusively at
the LCBO and NSLC.
6 X 341 ml bottles
473 ml cans
Molson Canadian Cider will be available starting June 10, 2013.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading brands such as Coors Light,
Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light
across the Americas, Europe and Asia. It operates in Canada through
Molson Coors Canada, in the U.S. through Miller Coors and in the U.K.
and Ireland through Molson Coors (UK and Ireland). For more information
on Molson Coors Brewing Company visit www.molsoncoors.com.
Image with caption: "Molson Canadian breaks new ground with the launch of Molson Canadian Cider (CNW Group/Molson Coors Brewing Company)". Image available at: http://photos.newswire.ca/images/download/20130611_C6962_PHOTO_EN_27829.jpg
SOURCE: Molson Coors Brewing Company
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APEX Public Relations