Mobilicity to launch products at select Loblaw stores

Affordable, unlimited wireless from Canada's smart mobile carrier to become freshest new product to hit grocer's shelves

TORONTO, Sept. 4, 2012 /CNW/ - As it continues to expand its wireless retail distribution network, Mobilicity today announced an agreement with Loblaw Companies Limited.

The deal will see the Mobilicity brand sold at almost 50 Prepaid Cell Phones Express kiosks located at select Loblaw banner locations across Canada.

Loblaw shoppers will be able to purchase a variety of quality mobile phones, including the Samsung Galaxy Mini, Samsung Gravity Touch, or Samsung C414 (bundled with one month of unlimited talk-and-text service) affordably and conveniently where they do their grocery shopping.

"We are thrilled to team up with Loblaw to offer unlimited wireless plans and unbeatable value to their customers," said Mobilicity Chief Customer Officer Anthony Booth.  "Together, we can help make a difference in more Canadians' lives by helping them stretch their hard-earned dollars further."

Mobilicity's move into Loblaw banner stores reinforces its ongoing commitment to bringing down the cost of wireless for a growing number of Canadians across the country.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at

SOURCE: Mobilicity

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For more information, images or interviews, please contact:
Sheryl Steinberg, Director, Corporate Affairs, or
Michelle Fabbro, Specialist, Corporate Affairs

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