LexNetwork advising lawyers to invest wisely in mobile-optimized
websites to avoid losing time, money, and potential clients.
TORONTO, Sept. 5, 2012 /CNW/ - Canadians' use of mobile devices to
search for lawyers increased by 131% between 2011 and 2012, but lawyer
websites aren't keeping up.
According to the just-released study from LexNetwork, an exclusive
online marketing service for boutique law firms, iPhone continues to
make up the largest segment of mobile device traffic (44%) but is
losing market share to iPad and Android. The study also shows
substantial variations in the use of mobile devices for different
practice areas (criminal law clients, for example, are more likely than
others to use mobile devices in their search for a lawyer).
Traci Feit Love, the Vice President of LexNetwork and a Harvard Law
School graduate, advises law firms to think carefully about their
mobile strategy: "Research from Google shows that smartphone users are
highly likely to make a phone call after searching for a local firm.
Without a mobile strategy in place, law firms are losing valuable leads
to competitors who 'get' mobile."
The full report is available for download at www.lexnetwork.com.
LexNetwork offers online marketing services to an exclusive group of
boutique law firms. To learn more, visit www.lexnetwork.com. Also connect with LexNetwork on Twitter: @lexnetwork.
For further information:
Traci Feit Love