"Live It To Believe It" launches this fall in Canada and the U.S.
TORONTO, Oct. 31, 2013 /CNW/ - The Mexico Tourism Board presented its
new North American campaign "Live It to Believe It" at the Art Gallery
of Ontario in Toronto, yesterday evening.
With its breathtaking imagery, "Live It to Believe It" takes destination
advertising to another level. The campaign powerfully showcases
Mexico's wide diversity, culture, nature, flavours, history, innovation
and state of the art destinations. The campaign is aspirational and
elegant, meant to evoke memories through visitors' experiences.
Slated to air this month nationwide, the first ad combines Vallarta and
Nayarit; by showcasing their respective assets they create a grand
destination and experience for the discerning traveller. In addition,
the Mexico City ad features an exciting cosmopolitan, vibrant and
modern city, with a strong sense of history. Other destinations such as
Yucatan, Los Cabos and Cancun-Riviera Maya will also be featured in the
With an initial investment of 6 million dollars over six months, the
campaign incorporates all media platforms including public relations,
with a strong emphasis on digital channels.
The event hosted 200 guests including travel agents, industry
associations, hotel chains, tour operators, media and special guests,
including: Consul General of Mexico in Toronto, Juan Mauricio Toussaint
Ribot and Rodolfo Lopez Negrete, CEO of the Mexico Tourism Board, among
Image with caption: "Rodolfo Lopez Negrete, CEO, Mexico Tourism Board, reveals Mexico Tourism Board's "Live It To Believe It" campaign at a gala event at the Art Gallery of Ontario in Toronto on Wednesday, October 30th, 2013. (CNW Group/Mexico Tourism Board)". Image available at: http://photos.newswire.ca/images/download/20131031_C8121_PHOTO_EN_32797.jpg
SOURCE: Mexico Tourism Board
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