Outside Fitness Program Takes a Minimalist Approach To Whole Body
Fitness With Maximum Benefit through Connection
ROCKFORD, MI, March 11, 2013 /CNW/ - Merrell gives people a purpose to unplug, get outside and connect with the
outdoors and each other with its "Connect to Your World" campaign.
"Connect to Your World" creates a richer outside experience by
celebrating the benefits of getting outside and being in touch with
one's surroundings. It carries through all facets of Merrell -
on-the-ground activation for all people and a minimalist product
approach in M-Connect Series. The campaign comes to life today with the 4 Fundamentals of Outside Fitness, a 4-step fitness program, designed by Merrell mentor and bestselling
author and minimalist Tim Ferriss, that engages the whole body for
maximum benefit through connection with the outside. http://www.youtube.com/watch?v=rCnBwIs0Y0c
(Photo: http://photos.prnewswire.com/prnh/20130311/NE73441 )
"Connection to me means being aware of your surroundings, as well as
being present in your own body as it relates to your surroundings,"
said Tim Ferriss, the #1 bestselling author of The 4-Hour Body. "If
people take away just one thing from this program, it should be this:
fitness needs to be simple and elegant in order to motivate the most
people. I developed the 4 Fundamentals with a minimalist approach, focusing on the power of connection to the
outdoors, which I hope will get people away from screens and immersed
in nature… even if just for a short break."
Additionally, the "Connect to Your World" campaign will come to life
through multiple worlds demonstrating the beauty of the outside and the
benefits one gets from that connection. The worlds will be seen
in-store, online and through advertising visually demonstrating the
beauty of the world and the benefits of connection. Through the entire
"Connect to Your World" campaign, Merrell will visually and socially demonstrate to people the importance of
reconnecting with the outside and each other.
About Merrell (www.merrell.com)
Merrell® is an outside athletic brand who believes in encouraging
everyone to get outside, be active and have fun. With over 30 years of
experience in the outdoors, Merrell considers the outside more than a
place. Through its focus on outside athletics, the brand is inspiring
and motivating people to "Connect to Your World." www.merrell.com. Facebook: www.facebook.com/merrell. Twitter: @merrelloutside #connection. Pinterest: www.pinterest.com/merrelloutside.
About Tim Ferriss:
Tim Ferriss is author of the #1 New York Times best sellers The 4-Hour Workweek and The 4-Hour Body and The 4-Hour Chef. He takes a less is more, minimalist approach to life, work, cooking
and fitness and is known for his "minimal effective dose" approach to
creating elegant solutions for the masses.
For further information:
CONTACT: Emily Snayd, +1-203-395-8834, firstname.lastname@example.org