Mercedes-Benz Canada reports the company's best August ever

TORONTO, Sept. 4, 2012 /CNW/ - Mercedes-Benz Canada and its national dealer network reported today that the company has retailed a grand total of 2,493 Mercedes-Benz and smart units in August. This represents an increase of 8.4% for the month, and brings overall growth for the group to 9.7% with 23,399 units delivered in 2012.

A total of 2,017 Mercedes-Benz passenger cars and luxury light trucks were sold in August. With 20,150 units sold so far this year, Mercedes-Benz passenger car and luxury light truck sales show a gain of 9.0% or 1,656 units on a year-to-date basis.

Passenger car sales totaled 1,268 units in August, which was fueled by impressive C-Class, E-Class, S-Class and SL-Class sales. The all-new SL-Class roadster continued to report record sales momentum, and the S-Class also had an exceptional month with sales up 38.3%.

On the luxury light truck side, a total of 749 vehicles were delivered. This represents a gain of 6.4% for the month, and helped push year-to-date growth to a notable 26.7% or 1,840 units with 8,741 vehicles retailed. These record-breaking sales increases can be largely attributed to sustained, outstanding demand for the all-new M-Class and the GL-Class, with both posting gains of 75.8% and 158.2% respectively in August.

The diesel take rate for luxury light trucks was 82.0% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 84.4% of overall passenger car and luxury light truck sales in August (excluding smart).

smart reported a total of 286 vehicles sold. This is an increase of 120.0% or 156 units compared to August 2011, and has helped propel year-to-date growth to 14.6% with 1,482 smart fortwos retailed so far in 2012.

Mercedes-Benz Sprinter sales reported a 27.5% increase for the month with 190 units delivered. A total of 1,767 Sprinters have been retailed year-to-date, which represents an increase of 14.1%.

The Mercedes-Benz Pre-Owned division reported 1,328 vehicles sold in August. This helped bring year-to-date growth to 13.0%, with 9,835 Certified Pre-Owned units delivered in 2012.

"I am extremely pleased to report that we have continued to show record sales gains throughout August. As another summer draws to a close, we are ready and eager to enter the all-important fall selling season," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "With attractive offers from our partners at Mercedes-Benz Financial Services, a highly compelling 2013 product portfolio now arriving in dealerships across Canada in greater numbers and a retail network that is second to none, we have the tools and the drive to maintain a steady momentum throughout this year's last trimester."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada.  Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever reported for Mercedes-Benz Canada Inc.

SOURCE: Mercedes-Benz Canada Inc.

For further information:

JoAnne Caza  416-847-7550

Michael Minielly 416-847-7509

Further information from Mercedes-Benz is available on the internet at:


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