TORONTO, Feb. 2, 2012 /CNW/ - Mercedes-Benz Canada and its national
dealer network reported today that the company delivered a grand total
of 2,057 Mercedes-Benz and smart units throughout the month. This
represents the best January on record for the group, and an overall
sales increase of 31.5% or 493 units compared to January 2011.
A total of 1,773 Mercedes-Benz passenger cars and luxury light trucks
were retailed in January, which is ahead 26.5% for the month and also
represents the best January ever for the Mercedes-Benz brand.
Passenger car sales totaled 818 units for the month, which was fueled by
strong C-Class and E-Class family sales. On the luxury light trucks
side, a total of 955 units were sold. This represents an increase of
379 vehicles or 65.8% compared to 2011 sales figures, which can be
attributed to strong performance across the entire luxury light truck
vehicle range and particularly buoyant M-Class sales.
The diesel take rate for luxury light trucks was 79.7% for the month,
while permanent all-wheel drive 4MATIC™ units accounted for 80.4% of
overall passenger car and light truck sales in January (excluding
smart reported a total of 87 vehicles sold in January, which is ahead
6.1% on a monthly basis.
A total of 197 Mercedes-Benz Sprinters were delivered throughout the
month, which represents an impressive increase of 117 units or 146.3%
compared to January 2011.
The Mercedes-Benz Pre-Owned division reported 859 vehicles delivered for
the month, which is the best January ever for Mercedes-Benz Pre-owned
sales and represents an increase of 234 units or 37.4%.
"I am pleased we are starting the year on an extremely positive tone,
and proud of the record-breaking sales results that were achieved this
month," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada.
"Last year, we claimed the number one position in the luxury passenger
car segment and demonstrated what is possible when a hard working,
dedicated staff and extremely supportive dealer network are combined
with a fascinating product portfolio. We enter 2012 with a collective
and steadfast resolve to serve the needs of our valued customers, while
also continuing to highlight the numerous segment leading attributes of
our outstanding vehicles that have helped us attract many new buyers to
the Mercedes-Benz family."
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto,
Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people
in 19 locations across Canada. Through a nationwide network of 13
Mercedes-Benz owned retail operations and 40 authorized dealerships,
Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever
reported for Mercedes-Benz Canada Inc.
SOURCE Mercedes-Benz Canada Inc.
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