Mercedes-Benz Canada launches national search for brand ambassadors with its B-The Face Contest

TORONTO, Dec. 19, 2012 /CNW/ - To mark the arrival of the next generation 2013 Mercedes-Benz B-Class in dealerships from coast-to-coast, Mercedes-Benz Canada recently announced an exciting initiative to search for brand ambassadors that truly personify the essence of this stylish and versatile new model. The selected winners will receive behind the scenes access to exclusive Mercedes-Benz events, and a one year lease of a new Mercedes-Benz B 250.

The pan-Canadian search will centre around four associated lifestyle pillars that include: B-Seen, B-Adventurous, B-Spontaneous, and B-Playful. Participants who feel they embody one or more of these key characteristics are invited to apply for the chance to celebrate their active and urbane lifestyle through social networks and event activations as the face of the respective pillar they best represent.

Those interested in entering the contest can visit and complete the online contest entry form. In addition to selecting the most appropriate principles they exemplify, contestants must provide a Tumblr address and are encouraged to submit a list of social media sites they are currently active on.

All entries must be completed and received by February 15, 2013. Each submission will be evaluated based on the suitability to the B-Class brand image, social outreach, and overall match to one of the four personalities. Five finalists for each of the four lifestyle pillars will be selected from all the entries received, and from there the interactive contest will then engage the public to have them help select the winners by voting for their favourite personalities.

"The striking design, spacious and refined interior, powerful and fuel efficient engine and sophisticated class-leading safety systems all combine to make the B-Class a dynamic and unrivaled premium sports tourer. This highly compelling package will definitely appeal to a wide variety of buyers, but its key attributes especially complement the active lifestyles of young urbanites," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "We are pleased to launch the B-The Face contest. This multi-faceted search will help us connect with many new potential buyers, engaging them with the brand in a unique and innovative manner and demonstrating the countless different ways that the versatile B-Class will match a fast paced lifestyle and be the ideal car for a diverse range of pursuits."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada.  Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever reported for Mercedes-Benz Canada Inc.

Video with caption: "Mercedes-Benz Canada B-The Face". Video available at:

SOURCE: Mercedes-Benz Canada Inc.

For further information:

JoAnne Caza  416-847-7550

Michael Minielly 416-847-7509

Further information from Mercedes-Benz is available on the internet at:


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