NEW YORK, Sept. 19, 2012 /CNW/ - MDC Partners Inc. announced today that it has hired Dene Callas to take on the role of Maxxcom Global Media's Managing Director. Callas, who will report to Maxxcom Global Media group CEO Steve Farella, will be responsible for building the group's offering, resources and scale to drive growth for all of MDC Partners' media agencies.
"The media world is on the verge of significant change, and we intend to help clients make the most of the opportunities ahead," said Farella. "Over the last several years, MDC Partners has built critical mass in the media space by assembling a robust group of best-in-class media experts. At the same time the industry is changing dramatically. Now is the time for us to lead by challenging the status quo, and the addition of Dene, a proven driver of growth, will ensure that we're bringing clients the very best, most modern integrated solutions."
Callas joins Maxxcom Global Media from Media Storm, where she was Managing Director of Operations & Development. Prior to joining Media Storm, Callas held leadership positions at Group M and MediaCom, where as CEO, she was instrumental in building the company from its inception through 2007.
"MDC Partners has an exceptional record of empowering entrepreneurial companies to innovate in their fields, spurring creative disruption for the benefit of clients," said Callas. "Together with Steve and the Maxxcom Global Media management team, I am looking forward to bringing that vision to MDC's best-in-class group of media agencies. My experience in both well-established and young, entrepreneurial agencies has given me unique perspective on how we can help clients drive real growth though media in today's environment."
"We've built critical mass in the media space at an important time in the industry, and since the formation of Maxxcom, have identified significant opportunities to help our clients benefit from today's changes in media," said Miles S. Nadal, Chairman and CEO of MDC Partners. "With the leadership of Steve, Dene and the leadership teams at our Maxxcom partners, we are now poised to optimize the value of our total offering, bringing those clients real business solutions through media."
Maxxcom Global Media, MDC Partners' $3.5 billion federation of media services offerings, was formed in March of 2012 to include Doner Media, IMS, Media Kitchen, RJ Palmer and TargetCast, as well as the media practices of MDC Partners' integrated creative agencies and media companies like Varick Media Management. The group is led by TargetCast CEO Steve Farella, and is designed to offer clients a modern media model delivering both scale and best-in-class capabilities at a time when marketers can benefit greatly from the highly evolved and fragmented media landscape.
About MDC Partners Inc.
MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, Latin America and the Caribbean.
MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE: MDC Partners Inc.
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