Astral Mix launches the Cinemix multiplatform plan that allows
advertisers to target movie lovers
MONTREAL, June 21, 2012 /CNW Telbec/ - With summer blockbuster season
fast approaching, Astral Mix, a division of Astral Media Inc. (TSX:
ACM.A ACM.B), is launching the Cinemix multiplatform plan, designed to
allow film release campaigns to target movie lovers on Astral
properties and on mobile.
"Cinemix is an industry first, offering film promoters a one-stop custom
shop to maximize box office success and go beyond traditional
promotional campaigns," said Michelle LaBarre, Vice President, Astral
Mix. "Combining equal parts flexibility and targeting, Cinemix is
Astral Mix's latest initiative to stand out from the competition and
offer advertisers solutions that truly meet their needs."
Cinemix innovates by offering editorial coverage for films with its
multiplatform "À l'affiche" [now showing] segments hosted by Nicolas
Ouellet or Isabelle Lacasse, depending upon a campaign's specific
targets. Segments are custom-produced and can cover both sneak previews
and red carpets, and feature audience reaction or actor interviews and
more, followed by the official film trailer.
The plan includes 10 specialty television channels, 2 radio stations and
the Astral Out-of-Home Digital network, as well as 13 websites, the
vast social networks of multiple media properties and a mobile
Founded in 1961, Astral is a leading Canadian media company. It operates several of the
country's most popular pay and specialty television, radio, out-of-home
advertising and digital media properties. Astral plays a central role
in community life from coast to coast by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
For further information:
Advisor, Corporate Communications
Astral Media Inc.