65% of B.C. motorists always get their vehicle serviced before a road
22% of B.C. drivers take short road trips to the U.S. without travel
41% of younger drivers spend more time packing the car and picking road
trip tunes than checking vehicle safety
BURNABY, BC, June 19, 2013 /CNW/ - Despite the price of gas hovering
above $1.30 per litre, the British Columbia Automobile Association's
(BCAA) Summer Road Travel Trends survey reveals more than half (55 per
cent) of B.C. drivers refuse to let high gas prices keep them from
hitting the road this summer. And, while drivers recognize the
importance of road trip preparation, the survey findings show, they
could do more to be safe before they head out on the highway.
According to the Ipsos Reid survey commissioned by BCAA, most B.C.
motorists take road safety and road trip preparation seriously, with 65
per cent saying they get their vehicle serviced before they leave for a
road trip. However, one-third (33 per cent) of respondents aged 18 to
34 years don't bother to get their vehicle serviced, because they don't
expect anything bad to happen to their vehicle. In fact, a
significantly higher proportion (41 per cent) of 18 to 34 year-olds say
they spend more time packing the car and picking music for their road
trip than checking the safety of their vehicle.
"While our survey results show that the majority of motorists get their
cars serviced before a road trip, 65 per cent is still low considering
that their entire vacation revolves around the reliability of their
car," says Ken Cousin, BCAA's associate vice president of Road Assist.
"Helping British Columbians stay safe and ensuring they're good to go
when it comes to being prepared for their road travel is important to
BCAA. We recommend motorists get their vehicles properly inspected and
serviced in order to help avoid the nightmare of suffering a mechanical
breakdown, miles away from home. Failing to get their vehicle prepared
ahead of time is a big risk to take."
As for travel insurance, 73 per cent of respondents say they always
ensure they have travel medical coverage for long trips. However, one
in five (22 per cent) admit that they sometimes take short trips across
the border without travel medical insurance because they feel nothing
will happen during a short time period. That number is significantly
higher among 18 to 35 year-olds, with 35 per cent willing to visit the
U.S. without coverage.
When it comes to preparing for road trips, B.C. drivers are not throwing
out their maps to depend completely on GPS (Global Positioning System)
technology. Only 29 per cent of respondents say they fully rely on GPS
devices while 50 per cent say they still use printed maps and
smartphones to help get them to their destination. Forty-four per cent
of younger B.C. drivers (18 to 34 years) rely solely on GPS units.
During any road trip, travellers may get lost along the way. BCAA's
survey indicates B.C. motorists will ask for help, as an overwhelming
91 per cent say they have no problem asking for directions. And while
men and women both say they are willing to ask for directions, the old
stereotype seems to ring true, that men might be more hesitant to admit
they are lost. Only about four-in-ten (43per cent) men 'agree strongly'
that they would ask for directions when they are lost, compared to
nearly two-thirds (64 per cent) of women.
Putting safe driving techniques into practice is key to an enjoyable and
trouble-free road trip. An overwhelming majority (90 per cent) of B.C.
motorists are convinced that they are safe drivers, but it's everyone
else on the road that they worry about.
"Everyone thinks it's the other guy but we all have a role to play in
staying safe on the road. It's everyone's responsibility," says Cousin.
"It's important that motorists drive within the posted speed limit and
according to road conditions, only drive when they've had enough sleep,
and remain well-focused on the task of driving. Families travelling
with young children should ensure child car seats or booster seats are
For advice on how to plan ahead and prepare your vehicle before a road
trip, along with what emergency items to carry, visit bcaa.com/roadtriptips. You'll find a detailed list of useful tips and trip planning tools
such as a planning guide and customized maps that can be printed free
About the survey
These are the findings of an Ipsos Reid poll, conducted on behalf of the
British Columbia Automobile Association, of 1,007 adult British
Columbians, including 823 adult drivers (drive 1+ hour per week)
conducted online using Ipsos Reid's national online household panel
from June 6-11, 2013. These data were statistically weighted to ensure
the sample's regional and age/sex composition reflects that of the
actual BC population according to 2011 Census data. The precision of
Ipsos online polls is measured using a credibility interval. In this
case, the overall poll results are accurate to within +/- 3.5
percentage points had all British Columbia adults been surveyed. Among
drivers, the poll results are accurate to within +/- 3.9 percentage
points had all British Columbia adult drivers been surveyed All sample
surveys and polls may be subject to other sources of error, including,
but not limited to coverage error, and measurement error.
BCAA is one of the most trusted organizations in British Columbia,
serving one-in-four B.C. households. With over 800,000 Members, BCAA
provides an array of award-winning home, auto and travel insurance
products and services, and roadside assistance. BCAA has also received
the 2012 J.D. Power and Associates award for "Highest Customer
Satisfaction among Home Insurance Providers in Western Canada". Now in
its 107th year, BCAA has over $400 million in annual sales, 27 locations and over
800 employees. To learn more about the benefits of BCAA Membership,
visit bcaa.com. For more information on the BCAA Road Safety Foundation visit BCAARoadSafety.com.
Photo available upon request.
Image with caption: " BCAA's Summer Road Travel survey shows that over half of B.C. motorists plan to take a driving vacation this summer but many could do more to ensure a safe trip. Ken Cousin of BCAA Road Assist shares tips to help road travellers prepare and stay safe. (CNW Group/British Columbia Automobile Association)". Image available at: http://photos.newswire.ca/images/download/20130619_C9585_PHOTO_EN_28232.jpg
SOURCE: British Columbia Automobile Association
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For further information, or to request an interview, please contact:
BCAA Communication Specialist