Lobster Lovers swap their bibs for bread with Lobster Sandwich from Subway® Restaurants

SUBWAY® Canada rolls out Lobster Sandwich nationwide, offers widely available, fully customizable lobster sandwich in Canada

TORONTO, June 23, 2014 /CNW/ - Everyone loves the taste of premium, Atlantic Canadian lobster but the amount of work involved in cooking and scooping out all those delicious morsels of meat can be intimidating, not to mention a huge hassle. Now for a limited time at participating SUBWAY® Restaurants from coast-to-coast, Canadians can enjoy all the meat without the mess and all the flavour without the fuss with the national launch of the SUBWAY® Lobster Sandwich.

"For years, lobster has been a popular summer offering within SUBWAY® Restaurants in Atlantic Canada," says Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada. "We wanted to bring the ease and convenience of enjoying premium Atlantic Canadian lobster to all Canadians and are thrilled that SUBWAY® Restaurants will offer this fully customizable lobster sandwich."

SUBWAY® Canada's lobster sandwich features tender chunks of lobster meat from Atlantic Canada, lightly mixed with mayonnaise. The sandwich is fully customizable with all the delicious toppings SUBWAY® Restaurants is known for. For a truly Maritime experience, simply pair the lobster with lettuce on toasted Italian bread.

In addition, SUBWAY® Canada is asking Canadians to share their best lobster face as they pose with their lobster sandwich for a chance to win the ultimate outdoor lobster party. One lucky Canadian will win the SUBWAY® #LobsterSelfieContest grand prize of a platter of SUBWAY® Lobster Sandwiches, a $100 SUBWAY® cash card and an outdoor party pack. Secondary prizing includes 10 $25 SUBWAY® cash cards. The contest opens on Twitter today, June 23, and runs until July 23. For more details, follow @SUBWAYCanada.

About SUBWAY® Restaurants
SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with more than 41,000 restaurants in over 100 countries and more than 3,000 restaurants in Canada.  In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.com.

SUBWAY® is a registered trademark of Doctor's Associates Inc.

Image with caption: "Enjoy premium Atlantic Canadian lobster meat without the mess with SUBWAY® Restaurants' Lobster Sandwich. Now available across Canada for a limited time. (CNW Group/SUBWAY RESTAURANTS)". Image available at: http://photos.newswire.ca/images/download/20140623_C7871_PHOTO_EN_41588.jpg


For further information:

Emily McCullough
Veritas Communications

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