Available in the bakery department at select Loblaw banner stores across
CHARLOTTETOWN, Dec. 13, 2012 /CNW/ - TSX: L Loblaw Companies Limited has launched eight delicious President's® Choice gluten-free products, fully certified by the Canadian Celiac
Association's Gluten-Free Certification Program (GFCP). From cookies
and brownies to muffins and more, these President's Choice® products are a worry free way for Canadians with celiac disease or on a
gluten-free diet to enjoy great tasting foods made with wholesome
President's Choice® gluten-free products are the first private label line in Canada which
have met the requirements for certification and are eligible to display
the Gluten-Free Certification Program (GFCP) trademark of the Canadian
Celiac Association. The GFCP stands for the independent verification
of quality, integrity and purity of products.
"The Canadian Celiac Association believes that all Canadians have the
right to safe food and we have developed the Gluten-Free Certification Program to meet
these special needs" states Peter Taylor, executive director of the
Canadian Celiac Association. "The CCA advocates on behalf of approximately 2,000,000 Canadians
suffering from celiac disease and gluten sensitivity who are frustrated
by the uncertainty of identifying gluten-free products that are
essential for their well-being."
Priced at $5.99, the PC® Gluten-Free line can be found in the bakery of select Loblaw banner grocery stores in Prince Edward Island at SaveEasy® and Atlantic Superstore®.
"The number of Canadians diagnosed with Celiac disease, experiencing
sensitivities to gluten, or choosing to follow a gluten-free diet is
increasing and we are pleased to be able to offer President's Choice® gluten free products certified by the trusted GFCP trademark," said Ian
Gordon, senior vice-president, Loblaw Brands, Loblaw Companies Limited.
President's Choice® gluten-free goods:
President's Choice® Gluten-Free Mini Brownies: Everything a brownie should be: soft, chewy and deliciously moist!
President's Choice® Gluten-Free Blueberry Muffins: Soft and tempting muffins made with tender, juicy blueberries.
President's Choice® Gluten-Free Double Chocolate Muffins: Moist and rich chocolate muffins made with real chocolate chips.
President's Choice® Gluten-Free Lemon Poppy Seed Loaf Cake: A soft, moist loaf cake loaded with poppy seeds and bursting with
natural lemon flavor.
President's Choice® Gluten-Free Banana Loaf Cake: A soft and delicious loaf cake made with real banana purée.
President's Choice® Gluten-Free Coconut Cookies: Moist and delicious coconut cookies made with brown sugar, molasses and
a hint of vanilla.
President's Choice® Gluten-Free Chocolate Chip Cookies: Delectably soft cookies loaded with rich chocolate chips.
President's Choice® Gluten-Free Sliced White Sandwich Loaf: A wholesome and flavourful white loaf, excellent as toast.
Learn more at www.pc.ca or follow us on Twitter (@preschoice) and Facebook (President'sChoice).
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
High-resolution images are available.
SOURCE: Loblaw Companies Limited
For further information:
For further information or to arrange an interview please contact:
Loblaw Companies Limited