-Follow along at Stanfield's.com, as testicular cancer survivor Mark MacIntyre streaks across Canada to raise awareness and funds for below-the waist cancers-
TORONTO, Oct. 9, 2014 /CNW/ - While not the most comfortable topic to talk about, testicular cancer is actually the number one form of cancer found in young men, having affected an estimated 1,000 Canadian guys in 2014 alone. That is why Stanfield's is partnering with the Canadian Cancer society and testicular cancer survivor Mark MacIntyre to make sure checking their "pair" is a regular part of young men's routine – just like getting into their gitch in the morning.
Starting October 18th, for one week, McIntyre is going to drop his pants for the cause and go streaking in nothing but his Stanfield's to raise awareness for this important cause. Canadians can support his endeavors by using the hashtag #StreakWeek over Facebook (Facebook.com/stanfieldsunderwear) Twitter and Instagram (@StanfieldsLTD) between October 18th – 26th. For every hashtag used Stanfield's will donate $1 to the Canadian Cancer Society, up to $25,000.
"Stanfield's has always been a great supporter of men - literally," said Matthew Sepkowski, National Director of Marketing, Canadian Cancer Society. "We're glad to work with them, as well as with Mark, to bring attention to this cause and encourage young men to know what's normal for their bodies and talk with their doctor if they notice any changes."
Since streaking is more fun in the company of others, Canadians can head to Stanfields.com to start their own fundraising effort in support of below-the-waist cancer awareness and see where Mark is going to be streaking next. You can join him at an Argonauts tailgate party or even the Saskatchewan Huskies basketball game. By raising $50 (or more), they'll snag a free pair of limited edition #StreakWeek Stanfield's gitch. This campaign encourages willing parties to find an appropriate public space, strip down to their Stanfield's and run like the wind.
"We're encouraging everyone to go streaking in their Stanfield's to support this worthwhile cause," said Jon Stanfield, President of Stanfield's North America. "Streak week is all about raising eyebrows in an effort to raise awareness for a very worthy cause."
Stanfield's has been supporting men (figuratively and literally) for over 150 years. Based in Truro, Nova Scotia, Stanfield's Limited has been making quality apparel since 1856. Whether it's boxers, briefs, socks, thermals, athletic and tech wear, Stanfield's products are built for comfort, durability and any condition in Canada.
Image with caption: "Follow along at Stanfield’s.com, as testicular cancer survivor Mark MacIntyre streaks across Canada to raise awareness and funds for below-the waist cancers. (CNW Group/Stanfield's)". Image available at: http://photos.newswire.ca/images/download/20141009_C3905_PHOTO_EN_6532.jpg
Renseignements: Jordana Wolch / Brooke Soto, Environics Communications, 416-969-2666 / 416-969-2755, email@example.com / firstname.lastname@example.org