MONTREAL, June 20, 2013 /CNW Telbec/ - In order to better reflect the
scope and diversity of services offered by the company, Leger Marketing
announces that it will now be known as Leger, The Research Intelligence Group.
This decision will harmonize the brand in the wake of seven acquisitions
in Canada, the United States and Europe. With 600 employees across its
10 offices in Canada, the United States and Europe, as well as its WIN
network partners in more than 100 countries, Leger has not only grown
to be the largest Canadian-owned company in its sector, but also an
internationally recognized brand.
The new name allows Leger to showcase its unique expertise not only in
polling, market research and information technology, but also in
business consulting and strategies in the fields of customer
satisfaction, positioning, brand management, communication efficiency,
corporate reputation, social acceptability, crisis management and
"The world has changed. Stakeholders have changed, along with businesses
and organization's needs. Leger is changing too, adapting to its
client's needs and now offers more strategic insights" mentioned
Jean-Marc Leger, CEO.
During the past 26 years, Leger is proud to have contributed to the
successes of prestigious clients, including AT&T, AXA, Bank of
Montreal, BlackBerry, Boston Pizza, CIBA, Couche-Tard/Circle K, Cirque
du Soleil, Credit Suisse, Government of Canada, GSK, GSMA, ING, Jean
Coutu, Johnson & Johnson, Lassonde, LCBO, LG, L'Oreal, Loblaws, Loyalty
One, Marriott, Master Card, Merck, Microsoft, Migros, MTS-Allstream,
Nestle, Price Waterhouse, Pfizer, Quebecor, Rona, Samsung, SAQ,
Scientific Games, Sears, Staples, Sun Life, Target, Toyota, Unilever
For more information on our name change, please view our video or consult our new Web site, www.leger360.com.
Image with caption: "The Research Intelligence Group (CNW Group/Leger, The Research Intelligence Group)". Image available at: http://photos.newswire.ca/images/download/20130620_C2013_PHOTO_EN_28318.jpg
SOURCE: Leger, The Research Intelligence Group
For further information:
Éric Chalifoux, Public Relations
Leger - The Research Intelligence Group
514 982-2464 | 514 885-4438