Video: The LeapBand is the first wearable activity tracker designed just for children that encourages active play and healthy habits while nurturing their very own personalized virtual pet.
LeapBand uniquely combines playful physical activities with personalized
virtual pet play to help children get more active and learn about
TORONTO, May 1, 2014 /CNW/ - LeapFrog Enterprises, Inc. (NYSE: LF), the
leader in educational entertainment, today unveiled LeapBand, the first
wearable activity tracker designed just for children that encourages
active play and healthy habits while nurturing their very own
personalized virtual pet. The LeapBand activity tracker gets kids
moving and having fun with 50 different activities and challenges,
tracking a child's physical moves so the more active a child is, the
more points they earn with their virtual pet. As the child earns points
through active play, they can unlock additional games, challenges,
levels of play and virtual rewards for their on-screen pet. LeapBand
has an aspirational fit-band style designed with children in mind, and
high-tech features including a built-in accelerometer, a
high-resolution colour screen, a rechargeable battery and
water-resistant design, making it the ultimate activity wearable for
"We understand that helping a child reach their potential not only
includes making sure they are versed on the ABCs and 123s but they are
encouraged through play to establish healthy habits and get the
exercise they need every day," said Dr. Jody Sherman LeVos, director of
LeapFrog's Learning Team. "LeapBand is a great way to get kids up and
active and help them develop a strong foundation for healthy
lifestyles. LeapBand takes inspiration from the growing trend of adult
fitness wearables and makes it perfect for kids by bringing the fun and
play of physical activities to life with their very own virtual pets."
Fit Made Fun!
The LeapBand activity tracker comes with eight different customizable
pets from LeapFrog's popular Pet Pals franchise - a cat, dog, dragon,
monkey, panda, penguin, robot and unicorn - which can be customized by
colour and name. With their very own virtual pal, children can play 10
preloaded active games and challenges with access to 40 additional free
challenges. As they move and earn points, kids can unlock each of the
additional eight pets and earn virtual toys for each of them as they
stay engaged and learning with mini-games including Pet Boogie, Pet
Chef and Pet Salon. Kids will have fun completing a variety of
activities including "Walk like a crab," "Spin like a helicopter" and
"Pop like popcorn" no matter where they are. LeapBand activity
challenges are designed to keep kids active by tapping into their own
individual movements without any required equipment.
Continues Dr. Sherman LeVos, "One of the best parts of the LeapBand
experience is that kids will have so much fun playing they may not
realize all of the physical exercise they are experiencing and the
healthy habits they are learning."
Extend the Fun!
In addition to the active play on LeapBand, the fun is extended to
include a free downloadable companion app called the Petathlon™. In the
Petathlon app, kids can compete as their virtual pet in six mini-games
like archery, surfing and bobsledding to win extras including medals
and new tracksuits for their virtual pet. The Petathlon app is
available for download to a child's LeapPad Ultra, or an iOS or Android
smartphone or tablet.*
The LeapBand activity tracker (MSRP $39.99, for children 4 to 7 years
old) will be available in green, pink and blue in Canada online and at
major retail locations beginning mid-July, 2014. Additional activities
and challenges are free and available for download via LeapFrog Connect
for LeapBand. For more information, visit www.leapfrog.ca/leapband
About LeapFrog Canada
LeapFrog is a leading designer, developer and marketer of innovative,
technology based educational products that make learning fun and
engaging. With over 35 million educational platforms and almost 90
million interactive books and games in homes worldwide, the LeapFrog
learning brand is trusted by parents, valued by teachers and loved by
children around the world.
Learn more at www.LeapFrog.ca or visit www.facebook.com/leapfrogCanada
* Petathlon app is compatible with most Apple iOS devices running 6.0 or
higher, Google Android devices running 4.03 or higher and LeapFrog's
wireless tablet, LeapPad Ultra.
TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.
Video with caption: "Video: The LeapBand is the first wearable activity tracker designed
just for children that encourages active play and healthy habits while
nurturing their very own personalized virtual pet.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140501_C6030_VIDEO_EN_39831.mp4&posterurl=http://photos.newswire.ca/images/20140501_C6030_PHOTO_EN_39831.jpg&clientName=LeapFrog%20Enterprises%2C%20Inc%2E&caption=Video%3A%20The%20LeapBand%20is%20the%20first%20wearable%20activity%20tracker%20designed%0D%0Ajust%20for%20children%20that%20encourages%20active%20play%20and%20healthy%20habits%20while%0D%0Anurturing%20their%20very%20own%20personalized%20virtual%20pet%2E&title=LEAPFROG%20ENTERPRISES%2C%20INC%2E%20%2D%20LeapFrog%20unveils%20LeapBand%26%23x2122%3B%2C%20the%20first%20wearable%20activity%20tracker%20for%20children%2C%20designed%20to%20get%20them%20active%20and%20learning%20while%20having%20fun&headline=LeapFrog%20unveils%20LeapBand%26%23x2122%3B%2C%20the%20first%20wearable%20activity%20tracker%20for%20children%2C%20designed%20to%20get%20them%20active%20and%20learning%20while%20having%20fun
Image with caption: "The LeapBand is the first wearable activity tracker designed just for children that encourages active play and healthy habits while nurturing their very own personalized virtual pet. (CNW Group/LeapFrog Enterprises, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140501_C6030_PHOTO_EN_39832.jpg
SOURCE: LeapFrog Enterprises, Inc.
For further information:
Kelly Lynn Armstrong
416-960-5400 ext 241
416-960-5400 ext. 280