Designed just for kids, the new must-have LeapPad Ultra is the only
children's tablet with an integrated kid-safe web browser and a
learning library of 800+ educator-approved games, apps and more
TORONTO, June 25, 2013 /CNW/ - LeapFrog Enterprises, Inc. (NYSE: LF), the leader in children's learning tablets,
today announced the launch of the ultimate kids' learning tablet,
LeapPad Ultra. The new LeapPad Ultra is kid-tough and works with
LeapFrog's unique library of more than 800 life-changing content
experiences designed or approved by LeapFrog's learning experts.
LeapPad Ultra is kid-ready right out of the box with LeapSearch™ by
Zui™, a proprietary kid-safe web browser that parents can trust. Unique
to LeapPad Ultra, the seven-inch DUO TECH™ high-resolution screen is
designed to help children learn to write using a stylus while
supporting interactive touch experiences. Additionally, LeapPad Ultra
features a sleek new look, a long-lasting rechargeable battery, and
front and back cameras and video recorders plus 8 GB of storage for
photos, apps, videos and more.
"For the past two years, our LeapPads have been the best-selling
learning tablets1 for children across many countries and have won more than 25
prestigious awards, including the TIA's Educational Toy of the Year
awards and 2013 People's Choice award," said John Barbour, chief
executive officer at LeapFrog. "When parents select a tablet for their
child, one of the key criteria is the availability of a wide variety of
fun and engaging learning content. LeapFrog's educational content
library of more than 800 games, apps, eBooks, videos, music and more
has won numerous awards from parents, teachers and industry experts,
and our cartridge content was the #1 selling toy at retail in Canada
"LeapPad Ultra has been designed to offer a safe and age-appropriate
experience vetted by LeapFrog's in-house learning experts," continues
Barbour. "Children can explore and play on their own while parents feel
confident that their children are learning and engaging in a kid-safe
environment with games, activities, videos and more designed just for
them. With more features, including Wi-Fi with a kid-safe browser, we
believe that LeapPad Ultra will be the top item on children's wish
lists this year."
Everything Moms Want and Everything Kids Love
With new intuitive parental tools including a four-digit security code,
parents are in control of what their child is able to access, while the
Wi-Fi allows them to directly sync content to their child's LeapPad
Ultra. Parents can easily browse, purchase and download apps from
LeapFrog's library of world-class learning games, apps, eBooks, videos,
music and more.
With LeapPad Ultra, LeapFrog is launching LeapSearch powered by Zui, a
secure and proprietary browser that lets children access and explore
content they love in a closed environment that is easy to navigate.
Children can use LeapSearch on their LeapPad Ultra to browse videos,
images and sites from the web that have been reviewed and approved by
LeapFrog's highly-experienced team of learning experts as
LeapPad Ultra also offers kid-safe peer-to-peer play across devices,
when two or more LeapPad Ultra tablets connect locally. In Pet Pad Party, one of the new apps with this feature, children can communicate and
play with their friends and siblings in a kid-safe environment with
their own personalized pet avatars.
LeapPad Ultra comes with extensive free content: a music player with ten
LeapFrog Learning Songs, Art Studio Ultra and Photo Fun Ultra apps, the newly improved popular Pet Pad app, the Pet Chat app, a Utility suite with calculator, notepad, calendar, voice memo and
clock with stopwatch, as well as choice of an additional download from
the LeapFrog App Center.
World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class
games, apps, eBooks, videos, music and more that have been designed or
approved by LeapFrog's learning experts. This robust library is a
combination of LeapFrog's top-quality educational entertainment and
engaging content from the biggest names in children's entertainment,
and is built against a proprietary curriculum of 2,600 skills across
math, reading, science, creativity and more. This year LeapFrog is
launching many new exciting games with children's favorite characters,
from Disney-Pixar's Monsters University to Sesame Street and Disney Jr.'s Doc McStuffins, in addition to new original LeapFrog properties such as the Get Ready for Kindergarten app series. LeapPad Ultra's library of world-class experiences offers
children with unique personalized learning content.
Personalized Learning for Children
"Every child learns at a different pace which is why it is so important
for children to receive personalized instruction in addition to what
they receive in the classroom," said Dr. Jody Sherman LeVos, leader of
LeapFrog's Learning Team. "LeapFrog designs content to offer
personalized instruction with profile-based curriculum starting points,
auto-leveling, innovative hints and prompts, and milestones that
provide children with the most appropriate experiences while keeping
them engaged and having fun. Whether they are immersed in peer-to-peer
play or exploring a create-your-own-adventure app, our content delivers
life-changing learning experiences to support future academic and life
With a content library of more than 800 titles, a kid-safe LeapSearch
web browser that offers children the ability to securely explore the
internet, and a seven inch DUO TECH high-resolution touchscreen,
LeapPad Ultra is the ultimate learning tablet for children.
LeapPad Ultra will be sold at MSRP $159.99 and is recommended for
children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00
and up and game cartridges at MSRP $29.99. LeapPad Ultra will be
available for pre-sale at leapfrog.com and at major online retailers in the U.S., Canada, UK and Ireland
beginning July 17 and available at major retail locations early August.
LeapPad Ultra will also be available in select countries such as
Australia, New Zealand, South Africa, Hong Kong, Singapore,
Philippines, Korea, Thailand and other Asian countries later in the
For more information, visit www.leapfrog.com/LeapPadUltra.
About LeapFrog Canada
LeapFrog is a leading designer, developer and marketer of innovative,
technology-based educational products that make learning fun and
engaging. With over 35 million educational platforms and almost 90
million interactive books and games in homes worldwide, the LeapFrog
learning brand is trusted by parents, valued by teachers and loved by
children around the world.
Learn more at www.LeapFrog.ca
TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.
1 U.S. Source: #1 Kids' Learning Tablet based on The NPD Group/Retail
Tracking Service; Preschool Electronic Learning, Kids Learning Tablet
brands as defined by LeapFrog in dollars, annual 2012.
2Canada Source: The Nielsen Company, MarketTrack Closed group; PS
Electronic Learning, Educational Gaming System brands as defined by
LeapFrog in Dollars, 2012(52 weeks ending January 12, 2013)
Image with caption: "LeapPad™ Ultra - The Ultimate Learning Tablet for Kids. (CNW Group/LeapFrog Enterprises, Inc.)". Image available at: http://photos.newswire.ca/images/download/20130625_C3001_PHOTO_EN_28453.jpg
SOURCE: LeapFrog Enterprises, Inc.
For further information:
Kelly Lynn Armstrong