HSBC Bank Canada CEO Lindsay Gordon will speak with Canadian Public
Relations Society members about communicating during economic
VICTORIA, June 7, 2012 /CNW/ - One of the key challenges facing the
global financial sector is communications with customers and other
stakeholders during the current extended economic downturn. The leader
of the country's largest international bank will tell the annual
gathering of Canada's public-relations professionals how his firm
operates in this climate.
Lindsay Gordon, president and CEO of HSBC Bank Canada, will deliver the
annual Diana and Charles Tisdall Lecture in Communications at the
Canadian Public Relations Society (CPRS) national conference in
Victoria, June 12, 2012.
The Tisdall lecture is considered one of the highlights of the CPRS
conference. It is presented in partnership with the Communications +
Public Relations Foundation. Past speakers represent a who's who of
Canadian communications professionals and business leaders who
traditionally share insights and provocative reflections about the
value of communications.
Mr. Gordon's address will explore the challenges organizations face in
uncertain times. His presentation will discuss the need for a company
to build a strong brand in order to achieve confidence and growth.
Mr. Gordon was appointed President and CEO of HSBC Bank Canada in 2003
after serving in a variety of senior roles. He is also a Director of
HSBC Bank Canada and serves as the Chair of the Board of HSBC Global
Asset Management (Canada) Limited. Outside of his HSBC duties, Mr.
Gordon is a Governor of the Business Council of B.C., a member of the
Canadian Council of Chief Executives, Co-Chair of the University of BC
Capital Campaign, Director of the UBC Sauder School of Business Centre
for CEO Leadership, Director of the Immigration Employment Council of
B.C., and Director, C D Howe Institute. Mr. Gordon was the 2010
recipient of the B'nai Brith Award of Merit for Outstanding Canadians.
Established by the Tisdall family through the Communications + Public
Relations Foundation, and in partnership with the Canadian Public
Relations Society, the Diana and Charles Tisdall Lecture in
Communications aims to demonstrate the societal power and value of
public relations and communications thinking.
Charles Tisdall was a recognized leader in public relations in Canada
and the United States having established Tisdall Clark in the early
1950s. He died in 2007. During his career, he was named one of the
world's 40 outstanding public-relations professionals by Public Relations News.
The Communications + Public Relations Foundation is a not-for-profit
charitable organization that is committed to increasing public
knowledge and awareness of the role of communications and public
relations by providing support to educational initiatives that advance
the profession. It promotes an advancement of communications and
public relations as a vital function in society and is dedicated to the
The Canadian Public Relations Society is the only national public
relations organization in Canada. It establishes and encourages high
levels of professional standards, ethics and studies in the field of
SOURCE Communications + Public Relations Foundation
For further information:
Karen Dalton, APR
The Canadian Public Relations Society, Inc.
Barbara Sheffield, APR
Communications + Public Relations Foundation