LaunchLawyer Lets People in Need Get the Protection of a Criminal Lawyer Almost Instantly

During the holiday period arrests spike in Toronto due to seasonal party going and RIDE program enforcement, these people need lawyers fast.

TORONTO, Dec. 18, 2012 /CNW/ - LaunchLawyer Inc. is pleased to announce its hyperlocal GPS smartphone app that allows an individual to connect with and get the protection of a lawyer with the push of a button.  The app, free to download, connects registered users with available lawyers within a GPS geofence.  When used, the app provides a connection to an available local lawyer who has agreed to speak immediately.

"By bringing together our service with smartphone and hyperlocal gps technology we solved the connection problem and dramatically reduced the time it takes to get a lawyer" said Murray Simser, LaunchLawyer's Founder and CEO.

For the individual facing arrest there is a negative relationship between the time it takes to hire a lawyer and the potential legal outcome.  LaunchLawyer is novel because it ensures a lawyer is available, willing and able to help immediately.  Print directories, online directories, online search and referral services do nothing to speed up the process of getting a lawyer's protection, they simply alter the means of locating contact information.

"It is an elegant solution to a complex problem that delivers measurable benefits to law enforcement, lawyers and the hundreds of thousands of people placed under arrest each year in Toronto." said Mr. Simser.

Law enforcement agencies looking for ways to stretch resources achieve better results.  For police there is a material waste of manpower and resources when a lawyer is unavailable because of the associated inefficiency of arrest procedures and the associated costs of handling the arrest. Timely access to lawyers correlates to an increase in the efficiency of the policing and enforcement system by freeing up manpower and enforcement resources.

Through the use of the dedicated lawyer focused Case Watch App, available in the Blackberry App Store or through mobile browsers, lawyers receive notifications of available cases.

LaunchLawyer pays a fee to lawyers to be available to speak to the app user increasing early stage revenue generation.  The efficiency of this method of client acquisition frees up significant time for billable revenue generating activities.  It also reduces the required spend on advertising since the hyperlocal nature of the app pairs app users with lawyers without the need for marketing intermediation.

About LaunchLawyer

LaunchLawyer Inc. is available in the Apple and Android stores. The rollout will take place first in Toronto, Canada then to all major metro areas in North America over the next several months.  It was dreamed up and founded in 2012 by a Silicon Valley entrepreneur and an Ivy League lawyer to solve a serious issue in the legal field - timely access to lawyers.

SOURCE: LaunchLawyer Inc.

For further information:

Please visit www.launchlawyer.net for more details or contact Murray Simser at 647-521-7775.

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LaunchLawyer Inc.

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