Kinetico Essential Series™ Water Softeners Help Make the Most of Appliance Effectiveness

A must-have appliance for your appliances

BOLTON, Ontario, June 6, 2013 /CNW/ - Many consumers are unaware that the quality of the water in their homes may negatively impact the cleaning power and overall effectiveness of their water-using appliances. Most homes have hard water, but homeowners don't realize they have hard water or how a water softener will help improve the effectiveness and life span of their water-using appliances.

(Photo: http://photos.prnewswire.com/prnh/20130606/CL27799 )

The Kinetico Essential Series
Kinetico, a worldwide leader in water treatment systems, recently introduced the Essential Series in the United States and Canada, a non-electric, single-tank system ideal for suburbanites and city dwellers with typical municipal water as well as those with well water that falls within specific conditions. The new series of water softeners is designed to help meet water softening needs by removing minerals such as calcium and magnesium that can negatively impact the effectiveness and efficiency of costly appliances and plumbing, kitchen and bathroom fixtures, along with contributing to other damaging effects to hair, skin and more.

Completely non-electric, the Kinetico Essential Series is designed with the consumer in mind and built to the highest standards of reliability, efficiency and energy savings. During installation, the attractive, compact unit is calibrated to the home's individual water conditions so that it can efficiently deliver soft water for use throughout the entire home.

Water softeners can help consumers avoid the scale and deposit build-up from water in coffee pots, water heaters, dishwashers, washing machines...and help keep shower heads and faucets free of mineral build-up. Other benefits include more manageable hair, softer skin, brighter laundry and better cleaning results while using fewer soaps, detergents and cleaners.

Study confirms water softener benefits
The Water Quality Research Foundation (WQRC) funded The Detergent Savings Study which was published in March 2011. The study explored the impact of softened water on detergent use and energy consumption. Conducted by the independent testing firm Scientific Services S/D, Inc. of New York, the study found that detergent used in washing machines can be reduced by 50 percent when a water softener is used. Softened water is also more effective at removing stains and cleaning clothes, including those washed at lower temperatures compared to results in hard water. In addition, the study found dishwasher detergent and energy savings, along with the more efficient operation of gas water heaters.

While many rural dwellers and those with well water are already aware of water issues and the benefits of water softeners, such as Kinetico's Signature Series™ and Premier Series™ water softeners, the same is not true of many city and suburban dwellers who can benefit from protecting their appliances, reducing detergent and energy use, improving the cleaning power of their appliances and enjoying a higher quality of life with softer hair and skin through Kinetico's Essential Series.

Industry leading non-electric water softeners
"Kinetico is a leading manufacturer on the market today, offering consumers a full-line of highly efficient, non-electric water softeners – from the Signature and Premier Series water softeners designed for those with more challenging water issues. Now our newest Essential Series stands by ready to help when a more robust system isn't necessary but reliability is," said President and CEO Toby Thomas.

"Our global success in the water softener market has been built on producing products that give customers the water they need, when they need it. We continue to lead the field with an energy-efficient, non-electric design that delivers the soft water customers desire while keeping operating costs to a minimum," he continued.

To determine if water is the culprit for many bothersome issues in a home, consumers can contact a local water professional, such as Kinetico dealers located throughout the U.S. and Canada, for a comprehensive home water test.

About Kinetico
Founded in 1970, Kinetico is a global manufacturer of water treatment systems for the residential, commercial and OEM markets. Recognized for their reliable, economical and sustainable approach to water treatment, Kinetico products are used and recommended by millions of people all over the world. In addition to the headquarters in Newbury, Ohio, U.S.A., Kinetico has offices and facilities in the United Kingdom, Canada, France and Denmark. Further information is available at www.kinetico.ca.

NOTE TO EDITORS: Photos Available Upon Request

SOURCE: Kinetico

For further information:

Joyce Penhallurick or Patrice Aylward, Yopko Penhallurick LLC, jp@yp-pr.com or pa@yp-pr.com, 440-543-8615

http://www.kinetico.ca

http://photos.prnewswire.com/prnh/20130606/CL27799

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