Kia debuts in 37th place on annual Interbrand study of green brands
Interbrand assesses both market perception and environmental performance
Kia also recently named in Interbrand's 100 Best Global Brands 2012
SEOUL, KR, June 12, 2013 /CNW/ - Kia Motors has been named 37th in
Interbrand's list of the 50 Best Global Green Brands 2013, a debut for
the Korean car manufacturer in the annual ranking of sustainability and
environmental performance of the world's 100 most valuable brands.
Interbrand assesses businesses based on market perception and the
actual environmental performance of the company and its products and
This latest recognition by Interbrand follows hot on the heels of Kia's
recent introduction to the 100 Best Global Brands 2012 rankings, in
which Kia placed 87th.
According to the 50 Best Global Green Brands 2013 study, Kia has placed
eco-management at the forefront of its brand management strategy
alongside its emphasis on quality and design management since 2006.
Under this initiative, Kia has made huge strides in improving the
performance of its vehicles, with a strong focus on enhancing fuel
efficiency and a long-term aim for zero-emission vehicles. As a result
of its efforts, Kia continues to be perceived as a leader in the
environmental sustainability sector.
"In our view, the best green brands are those that are not only vital,
relevant, powerful and pioneering, but also profitable, ethical and
ecologically responsible. We applaud Kia Motors' efforts aimed at
sustainability in all facets of its global operations that have enabled
the company to be named as one of our Best Global Green Brands 2013,"
said Jez Frampton, Global CEO of Interbrand.
Kia's commitment to increasingly efficient mobility is realized partly
through the introduction of the latest green technologies to its
growing range of products under the EcoDynamics umbrella to ensure the
company remains ahead of global emissions regulations and continuously
improves average fuel consumption of its entire product line-up. This
includes the development of hybrid powertrains for the brand's Forte
model in Korea and Optima model in global markets, plug-in electric
vehicles, full-electric vehicles and even hydrogen fuel-cell electric
Kia has also realized an increase in the environmental performance of
its supply chain, production centers and logistics operations. The
brand has been recognized for minimizing harmful emissions from its
operations and reducing the use of water resources during the
manufacturing process, as well as recycling more than 90 percent of the
waste generated during production at domestic plants.
Meanwhile, the brand brings its corporate social responsibility (CSR)
activities together under the slogan, 'A Better Way to Go,' which has
seen the introduction of the Green Light Project - a global initiative
to build schools and provide school buses to children without access to
education. The Green Light Project also runs disease prevention
programs and mobile clinics. In 2012, Kia realized a 15 per cent
year-on-year increase in CSR investment.
Tae-Hyun (Thomas) Oh, Executive Vice President and COO of Kia Motors
Corporation, said, "Kia Motors continues to invest heavily in
sustainable growth in environmental performance and corporate social
responsibility around the globe.
"We strive to create safe, economical and environmentally-friendly
vehicles in all our manufacturing facilities, and our business
practices have been developed to match this focus on sustainability.
Kia employees around the world work hard to ensure sound environmental
performance in all aspects of the business, and we will continue to
invest in encouraging sustainable mobility," Oh added.
About Kia Motors Corp.:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in nine manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual
revenues of US$42 billion. It is the major sponsor of the Australian
Open and an official automotive partner of FIFA - the governing body of
the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power
to Surprise" - represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 181 dealers nationwide. Kia
Canada Inc. employs 162 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand
slogan "The Power to Surprise" represents the company's global
commitment to surprise the world by providing exciting & inspiring
experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information:
National PR and Corporate Partnerships Manager
Kia Canada Inc.
Public Relations and Events Coordinator
Kia Canada Inc.