Best August ever with 7,682 vehicles reported, a 32.4 per cent increase
Calendar sales contribute to a 20.7 per cent increase year to date
Kia extends leadership position with 44 months of consecutive sales
All-new Rio subcompact experiences all time record volume sales month
with 1,733 units
MISSISSAUGA, ON, Sept. 4, 2012 /CNW/ - Kia Canada Inc. concluded the
month of August with record performance nationally achieving its best
August in its thirteen year history with 7,682 new vehicles sold,
contributing to a 32.4 per cent growth when compared to August 2011.
Similarly, calendar year to date sales performance continues at a
torrent pace with 54,663 vehicles sold, representing a 20.7 per cent
increase compared to one year ago. Through the month of August, Kia
Canada has sold nearly 10,000 additional vehicles versus the same
period in 2011. This momentum also extended an industry-leading sales
growth run at 44 consecutive months.
August sales were fueled by three vehicle lines that reported over 1,000
units sold each. Top volume sales were led by the all-new subcompact
Rio, which includes the sedan and 5-door. The fuel efficient, award
winning Rio duo contributed to a best ever sales month since its
inaugural year in 2001 achieving 1,733 vehicles sold throughout Canada.
The Sorento Sport Utility Vehicle (SUV) built in West Point Georgia
continues to achieve consistent strength in numbers, with 1,588 units
reported, a 13.3 per cent increase over a year previous. The Forte
family, comprising of the sedan, Koup and 5-Door, contributed to 1,303
sales, achieving a 13.9 per cent increase year over year.
"The Rio subcompact, Sorento SUV and Forte compact continue to be
vehicle lines of strength for Kia Canada's product portfolio and
represent three very competitive segments," said Robert Staffieri,
Director of Marketing, Kia Canada Inc. "These three vehicles, along
with the rest of our model lineup, continue to attract repeat and
conquest customers as we have experienced a 20.7 per cent year to date
increase, outpacing the industry average."
In the month of August, Kia Canada celebrated its second annual Drive
Change Day, on August 21st, 2012, which promoted making positive change in local communities
across Canada. As part of the Drive Change Day initiatives, Kia Canada
staff, dealers, partners, customers and Canadians dedicated a large
effort to supporting local communities nationally. Over 2,000
initiatives engaged Canadians on or before Drive Change Day, among
contest entries, acts of kindness and 315 Drive Change events that were
reported through the www.DriveChangeWithKia.ca website.
Kia Canada is pleased to continue the "2013 Early Arrivals" Sales Event
for the month of September. To support this event, all key offers
including 0% financing and "Don't Pay for 90 days" on select 2012 and
2013 Models will continue. Cash buyers can continue to enjoy up to
$3,000 cash savings on select 2013MY Sorento or $4,500 cash savings on
select 12MY Forte. Please see dealer for complete details.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a
subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999
and sells and services high quality class leading vehicles like the
Soul, Forte, Optima and Sorento through a network of 176 dealers
nationwide. Kia Canada Inc. employs 163 people in its Mississauga,
Ontario headquarters and four regional offices across Canada. Kia's
brand slogan -- "The Power to Surprise" -- represents the company's
global commitment to surprise the world by providing exciting &
inspiring experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
Public Relations Manager
Public Relations and Events Coordinator