TORONTO, Dec. 6, 2012 /CNW/ - Kaypok Inc., a start-up company whose technology delivers insight into unstructured
big data, today announced that it has selected Zync as its agency of record to create and launch Kaypok's brand globally.
Kaypok Inc., which was spun off from York University research with support and funding from MaRS Innovation, filters, categorizes, identifies meaning and measures the root cause
and emotions buried within unstructured text to understand what people
are saying and feeling. Kaypok Inc. launched nationally at the iStrategy Digital Marketing Conference in Toronto on December 4, 2012.
According to Razieh Niazi, founder and CEO, "Kaypok™ allows users to
spend less time analyzing their data and more time acting on unbiased,
real results. While other services tell you what and how many, Kaypok™ can tell you
why consumers behave."
"We worked closely with Kaypok Inc. to brand the company from the ground
up, including its name, messaging, creative elements and marketing
strategy — it was about establishing a business structure that can
adapt and grow in this space," said Brad Breininger, principal and
strategist at Zync. "Many of the world's most successful companies like
Apple and Google fused technological innovation with creative branding
to become who they are today. Our partnership and approach with Kaypok
has and will continue to mirror that two-stream process."
As Kaypok's agency of record, Zync will lead development and execution
of an integrated marketing campaign, designed to create a groundswell
of brand awareness, interest and demand. Infused with the brand's
fun-loving personality and deep insight capabilities, the launch seeks
to connect with smart and social media savvy marketing executives
across multiple touch points, including social, digital and industry
thought leadership forums, such as the Toronto iStrategy conference.
"Zync came to the table fully engaged in the brand, and with a detailed
strategy and impressive creative vision for our launch," said Razieh
Niazi, founder of Kaypok. "After conducting an extensive agency review,
we trust their expertise and value their experience. We're looking
forward to a successful partnership."
"Our focus was on capturing the company's inventiveness and
groundbreaking trajectory through creative messaging and corporate
brand development," said Marko Zonta, principal and creative director
at Zync. "This is a start-up company that has the potential to make a
substantial impact on industries around the world. We have created a
voice, culture and borderless identity that created a foundation that
will not only maximize its entrance into the market, but also its
longevity over the years."
Kaypok is a leading technology start-up being commercialization through a
partnership between MaRS Innovation and Innovation York, the commercialization office for York University. The software's high-performance algorithm transforms noisy,
unstructured big data by automatically filtering and categorizing text
regardless of source (e.g., email, survey results, social interactions,
etc.). Kaypok allows companies to determine the root causes and
underlying emotions driving their customers' feedback. Visit us at kaypok.com, follow us on Twitter @KaypokInc or call 1-877-9KAYPOK to learn how we can help you find the root of
your data insight.
Zync is an award-winning brand and marketing agency that combines strategic
insight with creativity in order to develop solutions that are tied
directly to an organizations business plan — using their proprietary Business Creative® approach. Clients include Scotiabank International, the National Hockey League Players'
Association, Trump International Hotel and Tower Toronto, Armtec and
Bridgepoint Active Healthcare. To find out more, visit www.zync.ca or contact Brad Breininger at 416.322.2865 x225 or firstname.lastname@example.org
All trademarks, service marks and company names are the properties of
their respective owners.
Image with caption: "The company's name and branding were created through partnership with Zync, Kaypok Inc.'s agency of record. (CNW Group/Kaypok Inc.)". Image available at: http://photos.newswire.ca/images/download/20121206_C6752_PHOTO_EN_21629.jpg
Image with caption: "Zync Agency logo (CNW Group/Kaypok Inc.)". Image available at: http://photos.newswire.ca/images/download/20121206_C6752_PHOTO_EN_21642.jpg
SOURCE: Kaypok Inc.
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