Campaign launched in partnership with Prizeo, AIA and TV5
TORONTO, Dec. 4, 2013 /CNW/ - Justin Bieber announced today the launch
of a new campaign on Facebook - #GiveBackPhilippines - in partnership
with Prizeo, AIA and TV5 to raise money in support of the families
affected by Typhoon Haiyan. Justin selected UNICEF as one of the three
beneficiaries, kicking off the campaign by hosting a new challenge on
charity website Prizeo.com.
As one of the most 'followed' celebrities on social media, Justin is
committed to using his influence to help efforts to rebuild the lives
of children and families shattered by the typhoon.
#GiveBackPhilippines has been organized to harness the power of Facebook
and social media to unite the world in support of the Philippines. In
order to maximize the funds, all corporate partners have waived their
fees, and Facebook will serve as the hub for Justin to share content,
provide updates, and engage with his community on how to give
back. Justin will also be making a personal gift.
"As the Philippines disaster slips from the headlines, we are grateful
to Justin for helping to shift the focus back to the needs of children
and families - needs that will continue for some time to come," said
Paloma Escudero, UNICEF's Director of Communication. "The innovative
approach of #GiveBackPhilippines will truly make a difference for the
children affected, and hopefully will encourage Justin's followers
around the world to make a long-term commitment to helping children."
With some 14 million people affected by the storm, including 5.5 million
children, UNICEF has rushed lifesaving emergency supplies to the
region, including essential medicines, nutrition, safe water and
hygiene supplies. UNICEF is also working to reunite children with their
families and is setting up safe, protected spaces where children can
play, continue their education and resume a sense of normalcy.
UNICEF is also concerned with the long term needs of families affected
by the typhoon and will continue to work in the region to help
"I have long been a fan of UNICEF's work, and it is my privilege to be
able to support the organization as they respond to the needs of all
who have been affected by Typhoon Haiyan, now and into the future,"
said Justin. "There are millions of children who have survived this
terrible storm and who need our help. UNICEF is working to reach all of
them with lifesaving supplies and to help our friends in the
Philippines get back on their feet because they believe that no child
is too far - and so do I".
Justin is encouraging Canadians to support #GiveBackPhilippines and
benefit from the Government of Canada's matching program for Typhoon
"Helping the children affected by Typhoon Haiyan requires our long term
commitment. UNICEF is working to help families rebuild and recover,"
said David Morley, President and CEO of UNICEF Canada. "We are grateful
that Justin has called on his fans, including those across Canada, to
help us save lives and reach every child."
To donate or participate in #GiveBackPhilippines, visit prizeo.com/GiveBackPHUNICEF.
The Government of Canada will match eligible individual donations from
Canadians (up to $100,000 per donation) until December 23, 2013.
To learn more about UNICEF's work in the Philippines visit unicef.ca/Philippines
UNICEF has saved more children's lives than any other humanitarian
organization. We work tirelessly to help children and their families,
doing whatever it takes to ensure children survive. We provide children
with healthcare and immunization, clean water, nutrition and food
security, education, emergency relief and more.
UNICEF is supported entirely by voluntary donations and helps children
regardless of race, religion or politics. As part of the UN, we are
active in over 190 countries - more than any other organization. Our
determination and our reach are unparalleled. Because nowhere is too
far to go to help a child survive.
Follow UNICEF Canada on Facebook and Twitter.
SOURCE: UNICEF Canada
For further information:
Office: 514-288-5134 ext. 8425,
Cell: 514 232-4510