He succeeds Yves Lalumière, who will become President and CEO of
MONTREAL, June 19, 2013 /CNW Telbec/ - Transat A.T. Inc. is pleased to
announce the appointment of Joseph Adamo as General Manager of Transat
Distribution Canada (TDC), Canada's leading retail distributor of
holiday travel. This appointment is effective immediately. Mr. Adamo
will add his new duties to those of his current position as
Vice-President, Marketing and Web Commercialization for Transat Tours
Canada (TTC), managing all Canadian marketing operations for the Air
Transat, Transat Holidays and Nolitours brands. Mr. Adamo succeeds Yves
Lalumière, who will leave the organization in mid-August to join the
team of Tourisme Montréal, where he has been named President and Chief
"Since arriving at Transat, Joe has demonstrated his leadership skills
and proficiency in all commercial facets of the travel industry, from
marketing to retail distribution," said Jean-Marc Eustache, President
and CEO, Transat. He added: "Our industry is changing, our customers
are evolving, and I know Joe has what it takes to ensure that with
Transat, travellers will find what they need, including valuable
advice, whether they purchase their holiday products at an agency or
via the Web. Joe is a team player and a unifying force, and I am
delighted to see him take over the reins of our Canadian distribution
Mr. Adamo has more than 25 years of sales, marketing and customer
service experience. Before joining the TTC team, he held key positions
in large corporations and advertising agencies, among them
Marketel/McCann-Erickson Ltd., TELUS Mobility, Bell Canada and the
Yellow Pages Group. He holds a Bachelor of Commerce degree as well as
an MBA from McGill University.
"I would like to thank Yves Lalumière most sincerely for his
contributions and commitment to the company," Mr. Eustache concluded.
"He has spent seven years applying his talent and drive to the
successful development of our Canadian travel agency network, which now
encompasses nearly 600 agencies and 3,000 consultants. I wish him every
success as he embarks on this next phase of his career."
About Transat Distribution Canada
Transat Distribution Canada is Canada's leading retail distributor of
holiday travel, with approximately 600 outlets. The network, which is
associated with Transat A.T. Inc., includes the Club Voyages, Voyages
en Liberté, Voyages Transat, TravelPlus and Marlin Travel banners, as
well as other affiliate members.
Transat A.T. Inc. is an integrated international tour operator with more
than 60 destination countries and that distributes products in over 50
countries. A holiday travel specialist, Transat operates mainly in
Canada and Europe, as well as in the Caribbean, Mexico and the
Mediterranean Basin. Montreal-based Transat is also active in air
transportation, accommodation, destination services and distribution.
Transat's firm commitment to sustainable tourism development is
reflected in its multiple corporate responsibility initiatives. (TSX:
SOURCE: TRANSAT A.T. INC.
For further information:
Transat A.T. Inc.
Advisor, Communications and Media Relations
514 987-1616, ext. 4662