--Industry veterans offer platform for second-party Canadian shopper
TORONTO, June 25, 2013 /CNW/ - Media mavens and founding partners, Cathy
Fernandes and Erin McDougald are pleased to announce the opening of
their new Toronto-based media company, Jones Media www.mrandmrsjones.ca. They have emerged onto the Canadian media landscape with an
impressive roster of top-tier online retailers with their first
partner, Beyond the Rack www.beyondtherack.com, a Canadian e-tailer success story.
Building better relationships
Jones Media builds trusted relationships with retailers and creates
opportunities for national advertisers who want to align messages to a
highly targeted and influential online shopper. The company's founders
have forged a formidable team of leading technology partners to create
a winning formula that ensures optimal performance. These partnerships
also provide Jones Media the ability to build white label technology
solutions. Ultimately, Jones Media has expanded the Canadian media
ecosystem by creating a secure and controlled Data Co-op that can
provide second-party Canadian data suppliers with a method of
monetizing this asset without jeopardizing confidentiality and or
"Advertising is all about building relationships and leveraging
opportunities in order to drive sales," said Cathy Fernandes, founding
partner, Jones Media. "We specialize in delivering premium shoppers to
advertisers who want to engage in a more efficient and effective
dialogue with their customers. At Jones, we provide traditional media
platforms and advertising opportunities, which fills a huge gap in the
Canadian marketplace regarding home-grown data. With our Canadian
retail partners, we aim to be leaders in the shopper data arena with
superior analytic profiling and segmentation, while defining a true 360
degree consumer-centric media proposition."
"The shopper audience is our sweetspot and we are building new media
platforms with our retail partners, which are providing new and
untouched audiences for our clients," added Erin McDougald, partner,
Big name partners in big data
Jones Media has assembled a team of groundbreaking technology partners.
Datacratic (www.datacratic.com) has created a machine learning platform to enable algorithmic
optimization of real time data streams. The company's software is used
by leading DSPs, DMPs and e-commerce web sites. Jones Media works
closely with the data science team at Datacratic to develop the unique
predictive algorithms used to drive integrated marketing strategies and
achieve clear and measurable goals. AdGear (www.adgear.com) is a digital advertising technology company, providing software and
services for the digital media industry. The company's full-stack
advertising platform offers customers advanced advertising analytics,
attribution measurement, ad serving, real-time bidding and exchange
technology. The AdGear private cloud infrastructure handles over 150
billion bid requests and serves over 10 billion impressions monthly.
AdGear is currently working with Jones Media as their DSP provider.
Creating a captive audience
Jones Media has built a shopper audience network that allows advertisers
to surround the consumer with appropriate messaging during each retail
touch-point whether through traditional online advertisements, digital
audience extension, custom published magazines, sampling or others.
This strengthens the relationship between the advertiser and the
customer and creates greater brand awareness, recall and convergent
In addition to the more traditional media platforms, Jones Media will
generate a Canadian shopper audience Data Management Platform (DMP),
allowing advertisers and agencies to layer second-party shopper data to
their real-time bidding media buys. The 'Mr & Mrs Jones' DMP will
showcase both branded and non-branded segmentations.
Real-Time Bidding serving up customers as they shop
Real-time bidding (RTB) is a relatively new method of selling and buying
online display advertising. Instead of reserving prepaid advertising
space, advertisers bid on each ad impression as it is served.
Ultimately, this process commoditizes impressions inventory. As a
result one must utilize their first-party data and/or access
second-party data in order to maximize campaign performance and create
a unique buying strategy.
Click, shop and buy... with Beyond the Rack
Beyond The Rack (BTR) is Jones Media's first partner and a significant
win for the new company. BTR offers a private shopping club for women
and men who want designer brand apparel and accessories at prices up to
80 per cent off retail cost. The company obtains authentic designer
merchandise and provides it exclusively to their members through
limited-time events. Each event starts at a specific time and
typically lasts only 72 hours, after which the merchandise is no longer
available. This exclusive membership has 3.5 M Canadian shoppers and
is gaining more than 100,000 new members monthly. The audience
represents a very lucrative opportunity, as the average dwell time is
more than 10 minutes per session with more than 100 million page
views. The memberships skews 85 per cent women with moms and new
earners alike. These shoppers are extremely engaged, as the twice
customized daily newsletter receives more than 60 per cent open rate.
About Jones Media
Jones Media is a Canadian premium shopper network offering a
consumer-centric media proposition to national advertisers, while
providing a media revenue stream for retailers and retail enablers, as
they capitalize on their very influential audience. Jones Media
creates media messaging around the intent to buy shopper without
interfering with the e-commerce mandate. With full transparency, Jones
Media monetizes these audiences through standard online advertising
methods, a shopper audience extension product, sampling at the
distribution level and leverages first-party online shopper data by
creating granular profiling and segmentation through a superior matrix
system within a secured, fully filtered DMP. This allows national
advertisers to track and target shoppers at the height of purchasing
decisions. For more information, visit www.mrandmrsjones.ca or on Facebook www.facebook.com/mrandmrsjones.ca and email email@example.com.
SOURCE: Jones Media
For further information:
To book an interview or for additional information, bios, photos or glossary for Jones Media, please contact Susan Willemsen, Alexandra Muszynski-Kwan or Richia Bissoondath at The Siren Group Inc. Tel: (416) 461-5270. Fax: (416) 778-9047. E-mail: firstname.lastname@example.org, www.thesirengroup.com or on Twitter @thesirengroup.