TORONTO, July 5, 2013 /CNW/ - Actor Joe Manganiello touched down in
Toronto yesterday to launch the first ever North American Magnum® Pleasure Store in Yorkville. Celebrated for its real Belgian chocolate
and super premium ice cream, Magnum® is inviting Torontonians to create their own custom Magnum® ice cream bar with over-the-top delicious ingredients such as maple
fudge, shaved coconut and even culinary rose petals.
"I'm thrilled to be in Toronto to launch this one-of-a-kind store", said
Manganiello while at the store's launch event yesterday evening which
also included a special performance by Cirque du Soleil®. "I love the Magnum® brand and everything it represents, especially the idea that every day
should have a moment of indulgence."
"Magnum® believes that we are all entitled to pleasure," says Charlie Clark,
Brand Building Manager at Unilever Canada. "With the launch of the
Magnum® Pleasure Store, Canadians can now create their own custom pleasurable
experience right in the heart of Yorkville in Toronto".
The international ice cream brand, which currently sells over one
billion Magnum® ice cream bars every year worldwide, is now introducing The Magnum® Pleasure Store in Yorkville - open for the month of July, just in time
for ice cream season.
The Magnum® Pleasure Store
The Magnum® Pleasure store will be open 7 days a week, from June 27 - July 28
Monday-Saturday: 12:00pm - 10:00pm
Sunday: 11:00am - 6:00pm
Visit www.magnumicecream.ca, or www.facebook.com/MagnumCA to learn more.
Launched in 1989, Magnum® was the first hand-held ice cream brand developed as a premium adult
offering, and the attention to detail doesn't stop with the
ingredients. The distinctive "M" monogram embossed on the luxurious
Belgian chocolate coated ice cream bar confirms you're enjoying a
Available in 43 countries worldwide, Magnum® was officially launched in
Canada in 2011. This year, Magnum® launched Magnum Gold?!™. Actor Joe Manganiello is featured in the television commercial and
other advertising. See the spot at http://www.youtube.com/watch?v=IHcvlbxZ12U
Unilever is the keeper of the Magnum® legacy in Canada and uses its vast infrastructure to bring this super
premium ice cream experience to pleasure seekers across North America.
MAGNUM is a registered mark used under license by Unilever Canada,
Toronto, Ontario M4W 3R2
The trademark Cirque du Soleil is owned by Cirque du Soleil and used under license.
For further information:
416.960.5100 ext. 229