It's Playtime: Introduces Toys & Games Store

Offering one of the largest toy selections in Canada, with more than 300,000 toys and games

Shop from thousands of top brands that will appeal to children of all ages

SEATTLE, June 27, 2013 /CNW/ - Today, launched the Toys & Games store, offering one of the largest selections of toys in Canada, including toys customers won't find at most retailers. The new store features more than 300,000 toys for all ages and interests - from preschool toys to board games, action figures, learning and education toys, dollhouses, stuffed animals and outdoor play sets. Customers can now shop from thousands of popular brands such as LEGO, Hasbro, LeapFrog, Melissa & Doug, Mattel, Crayola and more.

"We are proud to offer customers one of the largest selections of toys in Canada so customers can shop for their child's favourite toys, as well as discover specialty toys that can be hard to find at other retailers," said Steve Oliver, country manager for " provides customers with a convenient shopping experience - our customers can shop from anywhere, take advantage of Free Two-Day Shipping with Amazon Prime and have the latest toys delivered to their door with a click of a button."

The Toys & Games store offers hundreds of thousands of toys that will appeal to everyone - from infants to teenagers - including:

  • Trusted Brands for All Ages: makes it easy to shop for a wide variety of toys from the brands parents trust, as well as filter toys by age. Customers can find the hottest toys, like a Fisher Price telephone, Little Tikes Cozy Coupe, Melissa & Doug wooden blocks sets and Ravensburger puzzles.
  • Fun, Personalized and Hard to Find Gifts a Child Will Always Remember: Whether customers are looking for a 4-foot tall stuffed giraffe, personalized accessories for a child's beloved doll or a collectible model airplane, offers a broad selection of novelty toys and items that can be difficult to find.
  • Every Child's Favourite Action Figures, Dolls and Superheroes: Customers can also search by character, including popular superheroes, dolls, villains and more - From Monster High and Lalaloopsy dolls, to Superman and Spiderman action figures.
  • Educational and Outdoor Toys to Keep Children Active and Learning This Summer: will feature popular summer toys such as learning tablets from LeapFrog and VTech, science kits, bounce houses, water slides, as well as Radio Flyer tricycles and wagons. offers customers the convenience of fast, free delivery. Many toys are eligible for Free Super Saver Shipping or Free Two-Day Shipping with Amazon Prime so customers can order a last minute birthday gift or send the hottest new toy to a grandchild and have it delivered to their doorstep. Additionally, customers can take advantage of gift-wrapping options and include a personal message with a gift.

The Toys & Games store ( provides helpful information and shopping tools for customers, including editorial reviews, personalized product recommendations, customer reviews and best sellers to help customers make better purchasing decisions. Shoppers can also quickly narrow and expand toy search results and filter by age, category, gender, price range, brand and character.

About ( is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. customers can find and discover millions of English and French books, Kindle books, CDs, videos, sports and outdoors products, DVDs, electronics, watches, tools, baby, beauty, health and personal care items, home and garden, and pet products, as well as a vast array of software, video games, and consoles--all at everyday low prices. offers FREE Two-Day Shipping with Amazon Prime, and FREE Super Saver Shipping on qualified orders of $25 CAD or more delivered to a single Canadian address. sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help customers find the right products for them among the site's broad selection.

Amazon and its affiliates operate websites, including,,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


For further information:

Media Inquiries:
Mercedes Smith 
416 586-1929

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