LONDON, June 4, 2013 /CNW/ -
Latest model added to the Xperia range of premium smartphones, with
Xperia M offering unique Sony experiences at new price point
Combines Sony's technology and design expertise with one-touch functions
and a beautiful, striking form
Dual SIM version also available - Xperia Mdual
Sony Mobile Communications ("Sony Mobile") today introduces Xperia M
featuring Sony's innovative one-touch functions for effortless
connectivity, and signature premium design.
Xperia M is designed to bring Sony experiences to a new market and price
point; NFC connectivity for one-touch functions, stunning design and a range of technologies
including: a high quality screen for sharp viewing; smart camera
functionality for impressive pictures and videos; Battery STAMINA Mode
for outstanding battery life; and Sony's signature media apps for
enjoying photos, music, movies and games on the go, integrating Sony
Entertainment Network services directly in the apps.
"Consumers looking for their first steps into the world of Xperia
smartphones would be well-advised to look at Xperia M or Xperia Mdual," said Calum MacDougall, Director of Xperia Marketing at Sony Mobile
Communications. "Both models benefit from Sony's proven innovation and
engineering expertise, and are perfect for those who want the premium
technology and experiences often only associated with high-end models."
Ease of sharing and enjoyment
Xperia M features Sony's one-touch functions, allowing you to easily and
instantly enjoy photos and music across an array of devices, such as Sony's SBH20 wireless stereo headset and latest range of NFC-enabled BRAVIA TVs, with just a single touch.
Premium, signature Sony design
Xperia M boasts Sony's now familiar OmniBalance design, first introduced
in flagship Xperia Z. The aesthetic language takes the form of a
precision-crafted skeleton frame, and gives the phone a seamless look
that is both tactile and sleek. Designed to complement the slim style,
Xperia M also features colour-changing illuminations that can be
personalised to visually alert you to incoming calls, text messages and
Xperia M and Xperia Mdual will be available in Black, White and Purple - a Yellow colour
variation will also be available for the single SIM model.
Key features for XperiaM
One-touch functions with NFC and screen mirroring, to display content on
your TV or to share music and photos between devices
Sony's OmniBalance design, with generous 4" FWVGA touchscreen display and LED illuminations
Sony's signature audio enhancement technology ClearAudio+, xLOUD and 3D
Surround Sound (VPT)
5 megapixel fast capture camera with auto-focus and HDR for photos, and
dedicated shutter key
Fast performance with dual-core processor
Battery STAMINA Mode for outstanding battery life
Available in Black, Purple, White and Yellow colour variations
Consistent Sony entertainment experiences
Xperia M benefits from Sony's media applications, offering consistent
entertainment experiences across mobile, tablet, desktop and console
platforms. The "WALKMAN", Album and Movies apps provide online and
offline content through a single access point with new ways to enjoy
and share that content. The "WALKMAN" application provides access to
all your downloaded music, plus Music Unlimited* with over 18 million
songs to explore, and Facebook social integration. The "Movies"
application gives consumers access to over 100,000 movies and TV series
from Video Unlimited*. The "Album" application enables easy access to
Facebook friends' photos, as well as the ability to organise images
both by location and, through the new "Faces" function, by the people
that feature in them.
Sony's entertainment technology turns content into experiences, and with
Xperia M you can enjoy these experiences for longer thanks to Battery
STAMINA Mode. The latest version of Sony's battery management
technology improves the standby time of your smartphone by four times
or more**, by automatically shutting down battery-draining apps
whenever the screen is off and starting them up again when the screen
is back on.
The Dual SIM variant Xperia Mdual lets users select between two SIMs before making a call or sending a
message with just a single click. Each SIM card can also be customised
separately - for example, a formal ring for business or another tune
for pleasure - perfect when users want to separate work from play, and
handle calls more efficiently.
Xperia M and Xperia Mdual from Sony Mobile will both be available worldwide from Q3 2013.
For all the latest news, views and info on Sony Xperia smartphones,
follow @SonyMobileNews on Twitter.
For the full media kit and detailed specifications, please visit:
* Sony Entertainment Network services are subject to availability by region, please see http://www.sonyentertainmentnetwork.com for more details.
SOURCE: Sony Mobile Communications AB
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Sony Mobile Communications, Global Communications & PR department
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