MONTREAL, Nov. 27, 2013 /CNW Telbec/ - INTEMA SOLUTIONS Inc. ("INTEMA"
the "Company") (TSXV: ITM), supplier of innovative digital marketing
solutions, today announced execution of an agreement with DEK International, of
Panama, a subsidiary of Sabia Corporation Group that supplies products
for casinos and gaming halls internationally. Intema is to integrate
its proprietary Predictive Marketing Engine to the casino management
solution, Genuina, developed by DEK International and installed across
the Americas. The enhanced technology will allow casinos equipped with
the Genuina system to better address customer loyalty and enhance
revenues through the prediction marketing tool.
Predictive analysis allows a better understanding of players
Securing players' loyalty is at the heart of every casino manager's
operations. Annual budgets for customer loyalty programs are enormous
across the casino industry and DEK International has been addressing
player-loyalty strategies for 19 years by offering technological
solutions to its casino customers in more than 25 countries.
Integrating Intema's Predictive Marketing Engine into Genuina will allow
casinos to better understand a player's behaviour so that tailored
gaming offers may be proposed according to the demonstrated
preferences, zeroing in to capture the customer's attention and
Developed by Intema, its predictive marketing tool generates customized
options derived from algorithmic models based on nominal and
behavioural data of customers as well as their historical activities,
and provides for model re-actualization with every iteration and
Intema international development
This agreement underscores the growing interest being generated by the
Predictive Marketing Engine since its launch and demonstrates Intema's
"Our Predictive Marketing Engine can open a wide array of marketing
possibilities for any industry. It is ideally suited for the casino
sector because securing and retaining customer loyalty is given utmost
importance," explained Mr. Roger Plourde, President of Intema.
Mr. Jean-Paul Sabini, CEO of DEK International, commented, "By adopting
Intema's tool, DEK International is injecting our customer marketing
with 'big data' technology. The integration of the Predictive Marketing
Engine into Genuina will considerably enhance the proactivity of our
promotional system where each player will obtain personalized
promotions tailored to his or her actual and future model of playing
About DEK International and Sabia Corporation
A subsidiary of Sabia Corporation and founded in 1994, DEK International
is a worldwide supplier of technologies for the gaming industry
operating in more than 25 countries in Europe, North America and Latin
America. DEK International offers a wide array of technological
products targeting hotels and gaming establishments. For more
information visit www.sabiacorporation.com and www.genuinasystems.com.
About Intema Solutions Inc.
Intema Solutions Inc. mission is to integrate technologies to marketing.
The scope of its activities entails Predictive Marketing, Relational
Marketing as well as Database Marketing. Intema's clientele corresponds
to a variety of enterprise sizes across North America. For more
information, please visit www.intema.ca.
Neither TSX Venture nor its Regulation Service Provider (as that term is
defined in the policies of the TSX Venture) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE: Intema Solutions inc.
For further information:
Roger Plourde, CEO
Intema Solutions, Inc.
Tel: (514) 861-1881
Cathy Hume, CEO
CHF Investor Relations
Tel: (416) 868 1079 ext. 231