InteliSpend Announces 5% Back on Canadian Universally Accepted Visa Prepaid Cards When Used at Select Canadian Merchants

FENTON, Mo., June 16, 2014 /CNW/ - InteliSpend Prepaid SolutionsTM announces the Canadian launch of 5% Back, a unique, award-winning feature available on universally accepted Visa® prepaid cards that gives cardholders 5% of their transaction amount back when they use their cards at preferred Canadian merchant locations. This feature comes at no additional cost to clients, yet provides a value-added experience for their cardholders.

Although new to the business-to-business incentive space, this innovation has already earned a Best-in-Category award in the Top Motivator group by PayBefore, the leading source of industry information for alternative payments executives.

Designed for broad appeal, the 5% Back feature is being launched with the following preferred Canadian merchants:


Golf Town®

American Eagle Outfitters®

Home Outfitters

Banana Republic

Hudson's Bay


Indigo Books & Music


Old Navy

"We're constantly focused on finding new ways to deliver value to our clients, cardholders and merchant partners," said Jim Menadier, general manager, InteliSpend Prepaid Solutions. "This feature delivers a bonus for our clients' cardholders and value to our clients. It's a way to increase their incentive budget without spending an additional dollar."

This feature also provides value to InteliSpend's preferred merchant partners. Marketing materials encourage cardholders to spend their incentive at the merchants where they have extra spending power.

"We work with a great group of merchants to power our selective-spend cards," said Sheree Thornsberry, group vice president, InteliSpend. "Now they have the potential to reap incremental traffic and revenue-generating benefits from our universal Visa prepaid products, making our universal product unique in the marketplace."

5% Back is now available on Universal Visa Prepaid Cards and Universal Visa Prepaid Cards with ATM, as well as on prepaid cards with preset dollar amounts and dollar amounts that are added to the card over time. Universal Visa Prepaid Cards are issued by Peoples Trust Company pursuant to a license by Visa International.

"We're excited to work closely together with an innovative solutions provider such as InteliSpend. This new product feature perfectly matches our position as the pioneer sponsor of prepaid card programs in Canada," said John Pals, COO of Peoples Card Services.

About InteliSpend
InteliSpend Prepaid Solutions | A Blackhawk Network Business delivers intelligent prepaid incentive sales solutions for business needs: employee rewards, wellness, sales incentives, expense management and promotional programs. InteliSpend's prepaid card expertise, innovative approach and patented DirectSpend® process can solve even the most complex challenges. DirectSpend® is covered by Blackhawk Network Inc. U.S. Patents 5,689,100 and 5,956,695 and Canada Patent 2,215,969. Learn more about using InteliSpend's products at

About Peoples Trust Company
Peoples Trust Company is a financial institution headquartered in Vancouver, B.C., with offices across Canada. The Company is active in originating and servicing mortgages, with over $ 6.2 billion in assets under administration, and offers very competitive deposit products. Peoples Trust, through its subsidiary Peoples Card Services, is a pioneer of prepaid and credit card programs in Canada, and a market leader in both reloadable and non-reloadable card products of Visa and MasterCard. For more information, visit

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SOURCE: InteliSpend Prepaid Solutions

For further information:

Nikki Washington, InteliSpend Marketing Communications, 636.226.2269 or

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