CANADA'S FIRST ESTATE WINERY UNVEILS A CONTEMPORARY NEW LABEL WITH A
TORONTO, Sept. 19, 2012 /CNW/ - John Keats describes autumn as a "season
of mists and mellow fruitfulness," as harvest imagery and a sense of
rebirth and renewal pervade our daily life. The feeling of new
beginnings could not be truer this year for Inniskillin, Canada's first
estate winery, as their annual vintage changeover is complemented by
the introduction of its first new label in over 15 years.
"Inniskillin's philosophy has always been founded upon its commitment to
producing outstanding wines from premium Canadian grapes. This was
reflected in Inniskillin's first label, dating back to 1974, and it is
our goal to maintain this philosophy in the new design." said Franco
Timpano, Director of Marketing, Inniskillin. "We worked closely with
HKA Designs to update the label to combine a sense of elegance with
subtle textures and richness, inspired by the texture and quality of
The vine and grape icon on the new label is an updated interpretation of
the original icon retaining the Art Nouveau wood cut style. The icon
is embossed and rendered in metallic gold, pewter, and copper to
reflect the award winning status of the wines. The Inniskillin logo and
icon are staged on a matte black background to intensify the rich
metallic rendering of the icon.
"Inniskillin has a strong and respected status in the wine world,
nationally and on a global scale. This was a primary consideration in
the label design, which takes inspiration from key legacy elements of
the designs from the late 1970s and early 1980s," says Lynn Keller,
Creative Director, HKA Designs. "While the Inniskillin logo remains
arched as it has been historically, it is now simplified, giving a
modern feel and strengthening the brand communication on the label."
Not only does the new label draw on historical designs, but it draws on
the history of Inniskillin itself, telling the story of the brand's
early beginnings in producing outstanding wine. The label's Celtic feel
is inspired by Inniskillin's tie to the Irish regiment, The
Inniskilling Fusiliers, where serving member Colonel Cooper was granted
crown land where the original winery now sits after the wars of the
early 1800s. With Inniskillin's Irish heritage and the design's
entwined curves, resembling the complexity of a grape vine as it
matures, the updated label effectively communicates the brand's deep
roots to its history and the growing of fine wine grapes.
The first of the new packaging for Inniskillin's Estate Collection Tier
will begin to enter the marketplace in September 2012 in Ontario at the
LCBO, Wine Boutique, and Wine Rack, and will begin to hit shelves in
the brand's Wine Boutique in British Columbia as well as in government
and select private retailers across Western Canada.
As more new vintages are released beginning in Spring 2013, Inniskillin
will reveal its new ultra premium and luxury tiers.
The full five tiers of the collections are outlined below. For a
description of each, please click here.
Inniskillin - Niagara-on-the-Lake Estate - Ontario Wine Collections
Montague Single Vineyard
Inniskillin - Okanagan Estate - British Columbia Wine Collections
Dark Horse Single Vineyard
To download high-res images showcasing the evolution of the Inniskillin
Niagara label, from the most recent design dating back to the original,
please click here. For images of the Inniskillin Okanagan label evolution, please click here.
ABOUT INNISKILLIN WINES
The combined efforts of the Inniskillin winemaking team and the
viticulture team keep Inniskillin focused on consistently producing top
quality VQA wines. Inniskillin Wines, established in 1975 by
co‐founders Donald Ziraldo and Karl Kaiser, is Canada's premier estate
winery producing truly distinctive and elegant wines from premium grape
varieties grown in Canada. In January of 2007 Winemaker Bruce Nicholson
arrived at Inniskillin after Kaiser's retirement and is carrying on the
tradition of excellence and innovation. Inniskillin has vineyards in
the Niagara Peninsula in Ontario and the Okanagan Valley in British
Columbia. Inniskillin has gained international recognition for its
award winning Icewines and can be found in over 73 countries around the
world. Inniskillin is proud of the role it has played and continues to
be one of the rising stars in bringing recognition to Canada as part of
the international success of Canadian wines.
SOURCE: Inniskillin Wines
For further information:
For more information or to arrange an interview, please contact:
416.922.2211 ext. 3289