Swiss Chalet Sauce beats out 'sorry-a polite apology' to win This Hour
has 22 Minutes search for Canada's ultimate symbol
TORONTO, Dec. 16, 2013 /CNW/ - Today, Swiss Chalet issued a national
apology for coming out on top as the Greatest Canadian Symbol. The
competition, hosted by This Hour has 22 Minutes, pitted some of
Canada's greatest icons against each other, including 'Toques' and
'Peter Mansbridge's Head', to uncover the country's ultimate symbol.
With 87% of the votes, the iconic rotisserie sauce beat out 'sorry-a
polite apology' to win the coveted top spot in the final round.
"We apologize to our competitors for winning the battle as the Greatest
Canadian Symbol" says Dave Colebrook, VP of Marketing of Swiss Chalet.
"We always knew that guests thought Swiss Chalet Sauce was tasty and
are thrilled to add this to our Chalet Sauce accolades. We just can't
help it that Canadians find our sauce to be a symbol of national
Swiss Chalet was introduced to Canadians when we opened our doors in
1954. We sell more than two Olympic size swimming pools of Chalet sauce
each year (or 50 million portions a year).
For additional contest information, visit www.22bracketbattle.ca.
Cara is Canada's largest full service restaurant organization. The
Company is over 125 years old and operates some of the most recognized
brands in the country, including Swiss Chalet Rotisserie & Grill®,
Harvey's®, Milestones Grill & Bar®, Montana's Cookhouse® and Kelsey's
Neighbourhood Bar & Grill® in addition to the newly acquired Prime
brands including East Side Mario's®, Casey's®, Fionn MacCool's®, D'Arcy
McGee's®, Paddy Flaherty's®, Tir nan Óg® and Bier Markt®.
Canadian-owned and led, Cara now operates 843 corporate and
franchise-owned restaurants across Canada. With the acquisition of
Prime the Company and its restaurants now employ more than 50,000 associates across the country.
SOURCE: Swiss Chalet
For further information:
Cara's Media Hotline at 416-979-1979