Annual campaign directs IKEA Foundation resources to education
programmes run by UNICEF and Save the Children around the world
TORONTO, Oct. 28, 2013 /CNW/ - Today, IKEA Canada announced the start of
the annual Soft Toys for Education campaign which will run until
January 4, 2014. For each soft toy and children's book sold during the
campaign period, the IKEA Foundation will donate one Euro ($1.43 CAD)
to UNICEF and Save the Children to support quality education programmes
for children living in poverty in developing countries.
Since the campaign started in 2003, donations worldwide have totalled
€57 million, or over CAD$80 million, helping more than 10 million
children in 46 countries to enjoy their right to a quality education.
"IKEA Canada believes that all children have the right to experience the
power of education," said Kerri Molinaro, President of IKEA Canada.
"Our annual Soft Toys for Education campaign inspires and engages our
customers and co-workers to support education programs that truly
improve lives around the world."
This year IKEA has launched a brand new range of soft toys and
children's book with a fairy tale theme, making this year's campaign
even more powerful and magical.
"This valuable partnership is benefitting millions of children worldwide
in allowing access to quality education and giving a chance of a better
future thanks to the support of IKEA customers and co-workers
worldwide," said David Morley, President and CEO of UNICEF Canada.
"We are incredibly proud to be part of the IKEA Soft Toy for Education
campaign," said Patricia Erb, President & CEO of Save the Children
Canada. "Our partnership with IKEA helps us achieve our goal of
providing immediate and lasting change for children worldwide."
"IKEA's soft toys bring smiles to the faces of thousands of children.
But many children across the globe have few reasons to smile. They
don't have access to basic things most of us take for granted - like
clean water, food or education. IKEA's annual Soft Toys for Education
campaign makes a real difference - helping thousands of new children
every year get an opportunity to receive a quality education," said Per
Heggenes, CEO of the IKEA Foundation.
Through the IWitness Global Citizens Program, IKEA Canada will again
offer two co-workers the opportunity to visit education programs in
Asia or Africa that are sponsored by the Soft Toys for Education. Last
year, IKEA co-workers from the Burlington and Edmonton stores visited
programmes in Malawi to see first-hand how the Soft Toy campaign
benefits vulnerable children around the world.
About IKEA Canada
IKEA is a leading home furnishings retailer with 342 stores in 42
countries worldwide, which are visited by 776 million people every
year. IKEA Canada has 12 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 1.1
billion visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
About IKEA Foundation
The IKEA Foundation aims to improve opportunities for children and youth
in the world's poorest communities by funding holistic, long-term
programmes that can create substantial, lasting change. The Foundation
works with strong strategic partners applying innovative approaches to
achieve large-scale results in four fundamental areas of a child's
life: a place to call home; a healthy start in life; a quality
education; and sustainable family income. Currently-funded programmes
benefit an estimated 100 million children by 2015. Learn more at www.ikeafoundation.org and www.facebook/IKEAfoundation
UNICEF has saved more children's lives than any other humanitarian
organization. We work tirelessly to help children and their families,
doing whatever it takes to ensure children survive. We provide children
with healthcare and immunization, clean water, nutrition and food
security, education, emergency relief and more. UNICEF is supported
entirely by voluntary donations and helps children, regardless of race,
religion or politics. As part of the UN, we are active in over 190
countries - more than any other organization. Our determination and our
reach are unparalleled. Because nowhere is too far to go to help a
child survive. Learn more at unicef.ca
About Save the Children
Save the Children is the world's leading independent organisation for
children, delivering programmes and improving children's lives in more
than 120 countries worldwide. Working toward a world in which every
child attains the right to survival, protection, development and
participation, Save the Children's mission is to inspire breakthroughs
in the way the world treats children and to achieve immediate and
lasting change in their lives. Learn more at www.savethechildren.ca and www.facebook.com/savethechildren.ca
Image with caption: "IKEA Canada kicks off Soft Toy campaign to spread the power of education featuring a new selection of IKEA soft toys. (CNW Group/UNICEF Canada)". Image available at: http://photos.newswire.ca/images/download/20131028_C7459_PHOTO_EN_32613.jpg
SOURCE: UNICEF Canada
For further information:
For further information about the IKEA Soft Toys for Education campaign, please contact:
Corporate Communications Manager
514 288-5134 x 8425
Save the Children
National Senior Manager, Public Relations
Save the Children Canada
416- 221-5501 x233