MONTREAL, June 10, 2013 /CNW Telbec/ - "We apologize for the confusion
that was created in people's minds when we introduced the term ICI as a
common denominator for all of our platforms. Our intention was never to
distance ourselves from Radio-Canada and everything it represents.
However, Radio-Canada has heard the message loud and clear that the
public has been sending us over the past few days. We recognize
people's powerful connection to everything that Radio-Canada stands
for." That's how CBC/Radio-Canada President and CEO Hubert T. Lacroix
presented three changes to the new signatures announced for
Radio-Canada platforms: Télévision de Radio-Canada will be designated
as ICI Radio-Canada Télé, the Première Chaîne radio network as ICI Radio-Canada Première, and the Radio-Canada website as ICI Radio-Canada.ca.
Other applications of the ICI brand identity will be rolled out over the
coming months to ensure that the public broadcaster has a consistent,
forward-looking identifier to designate Radio-Canada's full range of
initiatives in an ever-expanding and diversifying media environment.
"ICI aims to strengthen the ties that unite Canadians across
Radio-Canada's various platforms," added Hubert T. Lacroix. "It fits
perfectly with the priorities of our 2015 strategic plan, whose goal is
to bring us closer to Canadians from coast to coast and enhance the
emotional bond they have with the public broadcaster."
Radio-Canada Executive Vice-President Louis Lalande reiterated that the
new ICI Radio-Canada brand identity is but one aspect of a much broader
and extensive exercise: "All across the organization, Radio-Canada is
working to redefine itself in order to remain a relevant public
broadcaster that thinks about, produces and delivers content
effectively in a multiplatform world. A large part of our audience no
longer consumes these products in a traditional manner. That's why it's
essential for us to adopt a common denominator like ICI to identify
everything we're doing in a rapidly evolving media market."
The various brand identity applications will be introduced on a gradual
basis. They can be found on the attached page.
PDF available at: http://stream1.newswire.ca/media/2013/06/10/20130610_C6955_DOC_EN_27828.pdf
SOURCE: Canadian Broadcasting Corporation
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