Cloud analytics software helps make shopping 'social'
TORONTO, July 11, 2012 /CNW/ - SHOP.CA, Canada's largest online
eCommerce marketplace, is using analytics software from IBM's [NYSE: IBM] Smarter Commerce Initiative to help engage increasingly empowered
online consumers in a unique shopping experience, and build loyalty and
a sense of community.
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )
SHOP.CA's online marketplace features millions of products across 26
categories and billions in multi-merchant inventory. Its site offers
Canadians one-stop access to national and international brands, free
shipping, free returns and no cross-border fees. Also hosting a
powerful loyalty program, SHOP.CA Rewards dollars™ are offered for both
purchases and online activities that generate a purchase, such as
sharing a link to a favorite product with a friend, or posting written
or video reviews to social media sites like Facebook and Twitter.
"With SHOP.CA, shopping will be forever changed in Canada," says Don
Tapscott, author and world leading business strategist. "It's going to
make shopping 'social'. People will become deeply engaged in a
community. They'll learn from each other. They'll be able to
collaborate, and because of the loyalty programs, they're going to want
to come back."
SHOP.CA selected IBM's technology as the eCommerce engine to power its
consumer storefront, multi-merchant product catalog and SHOP.CA Rewards
program. IBM will also provide analytics on how site visitors behave
and interact, as well as track their searching and buying histories.
This data will give SHOP.CA insight on how, when and where to reach
shoppers with content and offers personalized to their tastes and
preferences via mobile or social vehicles.
"We want to push the envelope of what's possible online and through a
mobile device, and significantly advance the state of smarter
commerce," says Trevor Newell, SHOP.CA president and founder.
IBM has defined Smarter Commerce, a new, unfolding market estimated at
$20 billion for software alone, driven by Web, social and mobile
technologies which put more power in the hands of customers. Today, 70
per cent of a consumer's first interaction on a product or service
takes place online, and 64 per cent of consumers make a first purchase
because of a digital experience.
A recent IBM® survey of more than 2,000 Canadians showed friends and
family are by far the most trusted influencers on purchasing decisions,
but that retailers are also gaining trust among shoppers here. The same
research also identified a growing movement among consumers to use
social media to build communities with others who share their interests
and tastes, and who consume the same. These strangers then help the
consumer make more relevant discoveries and satisfying purchases.
"In the era of mobile and social networks, consumers are becoming more
connected, and more demanding in their expectations of how they
interact with retailers," says Jamie Spiller, IBM's smarter commerce
lead. "By applying the principles of Smarter Commerce, SHOP.CA is
creating a rich online experience that's personalized, timely, and
relevant, and spans the entire commerce lifecycle of buying, marketing,
selling and service."
Under the terms of the agreement, IBM is providing SHOP. CA with
Coremetrics® Web Analytics delivered through the cloud and IBM®
WebSphere® Commerce Professional.
SHOP.CA is committed to becoming Canada's leader in online shopping by striving
to provide a unique Canadian experience that combines an authoritative
selection of products, unparalleled service and a social loyalty
program that rewards members on every purchase. Launched in June 2012, SHOP.CA offers Canadian online shoppers a compelling alternative to current
To learn more about Smarter Commerce, please click here
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