MARKHAM, ON, Jan. 16, 2012 /CNW/ - Hyundai Auto Canada Corp. announced
today that one of its most ambitious television advertising projects
has hit Canadian airwaves. The company developed five unique,
brand-focused 30-second commercials under Hyundai's new global brand
statement "New Thinking. New Possibilities."
"New Thinking. New Possibilities." encompasses Hyundai's brand concept
of "Modern Premium", which has focused the company to develop vehicles
that utilize the latest automotive technological advancements to exceed
customer expectations yet be delivered at an accessible price. The five
commercials will illustrate the concept by focusing on specific
attributes of Hyundai vehicles that distinguish them in the marketplace
and how it provides a benefit to consumers.
"Hyundai has grown tremendously in the last few years," said Steve
Kelleher, President and CEO of Hyundai Auto Canada Corp. "For a long
time, we focused our marketing efforts on rational, tactical executions
to reach an audience primarily concerned about the health of the
economy and their personal financial well-being. But, as these
commercials show, there's a lot more to the Hyundai story. Our vehicles
are well-engineered and incorporate the latest technology to deliver an
engaging, fuel-efficient and rewarding driving experience. Our new
commercials will likely surprise a few Canadians into re-evaluating the
Hyundai they thought they knew."
Each commercial will touch upon one vehicle in the Hyundai line-up,
including the Genesis luxury sedan, the Sonata Hybrid, Elantra compact
sedan, Tucson compact crossover and the Veloster 3-door coupe. Added
Kelleher: "The commercial on the Veloster, for example, focuses on its
Dual Clutch Transmission. The Veloster DCT combines the superior fuel
efficiency of a manual transmission with the ease and automation of an
automatic. The DCT is a great example of Hyundai engineering a vehicle
with the latest technology that customers can be proud to own."
Three of the five commercials will enter televised rotation on January
16 followed by the remaining two in mid-February. All five spots will
run for up to six months. While the media buy focused on primetime
programming on all major networks, the commercials will also be
featured on CBC during Hockey Night in Canada. Hyundai is the exclusive
automotive first period sponsor of the weekly hockey broadcast. The ads
will also be supported by a microsite and placed on the company's
Facebook and YouTube channels.
Creative for the commercials was managed by Hyundai's advertising agency
of record, Innocean Worldwide Canada. Media buying was handled by
Hyundai Auto Canada, established in 1983 and headquartered in Markham
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai
vehicles are distributed throughout Canada by Hyundai Auto Canada and
are sold and serviced through more than 200 dealerships nationwide.
SOURCE Hyundai Auto Canada Corp.
For further information:
For interviews or additional information, please contact:
Oles Gadacz, Public Relations Director, Hyundai Auto Canada Corp.
Office: (905) 948-6819, Mobile: (416) 571-8273, Email: firstname.lastname@example.org
Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp.
Office: (905) 948-6712, Mobile: (416) 559-9640, Email: email@example.com
Patrick Danielson, Public Relations Specialist, Hyundai Auto Canada Corp.
Office: (905) 948-6876, Email: firstname.lastname@example.org