Hundreds of Cultural Institutions and Film Festivals Worldwide Join in films4peace Peace Initiative

New Films by Gregory Crewdson, Yang Fudong, Isaac Julien, Michael Nyman and more for World Peace Day, 21 September

LONDON, Sept. 12, 2012 /CNW/ - Today, PUMA.Peace announced that hundreds of cultural institutions worldwide, from Australia to Zimbabwe, are supporting films4peace to celebrate World Peace Day on 21 September 2012-an international UN day of ceasefire, and a day for individuals, organizations and countries to demonstrate acts of peace.

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films4peace, an annual short film commission by PUMA.Peace, features 21 of today's most innovative contemporary artists visually interpreting the subject of peace. These art films will be released at cultural venues globally on 21 September 2012. Launched through the dedicated website, the initiative encourages the films to be screened and shared across the world, through social networking websites, blogs and media channels.

"Artists confront us with the challenges of our time," said Mark Coetzee, films4peace curator. "films4peace are both disturbing and inspiring, responsive to the reality of our time but they also ask us to be responsible for our actions. PUMA.Peace wishes to contribute to making the world a better place. A world that is safer, more peaceful and more creative. We are honoured that so many amazing and high profile museums, galleries and online partners have joined us in this important initiative."

Curator Mark Coetzee has invited 21 artists to create 17 works:

Janet Biggs (USA)
Ergin Cavusoglu (Bulgaria)
Magali Charrier (France)
Gregory Crewdson and Costanza Theodoli-Braschi (USA and UK)
Yang Fudong (China)
Tom Gran and Kayleigh Gibbons (UK)
Max Hattler (Germany)
Isaac Julien (UK)
Peterson Kamwathi (Kenya)
Joe Lawlor and Christine Molloy (Ireland)
Nandipha Mntambo (Swaziland)
Michael Nyman (UK)
Noriko Okaku (Japan)
Jacco Olivier (Netherlands)
Bill Porter (UK)
Levi van Veluw (Netherlands)
Hank Willis Thomas and Terence Nance (USA)

Live screenings will accompany the online release at major museums globally, including the Bass Museum of Art (Miami, USA), Centro Nacional de las Artes, (Mexico City, Mexico), Design Museum, London (UK), Musée d'art contemporain de Montréal (Canada), Museo de Arte Contemporáneo de Puerto Rico (San Juan) and The Phillips Collection (Washington, D.C.); in public urban spaces including the Denver Theatre District (USA), La Virreina Centre de la Imatge (Barcelona, Spain) and the Laumeier Sculpture Park (St. Louis, USA); educational institutions and youth leadership conferences, including the H&R Block Artspace at the Kansas City Art Institute (USA), New World School of the Arts (Miami, Florida), The Banff Centre (Banff, Canada) and the 2012 One Young World summit (Pittsburgh, USA); and international film festivals including Addis Foto Fest (Addis Ababa, Ethiopia), Afrika Film festival (Leuven, Belgium), Trinidad and Tobago Film Festival (Port of Spain, Trinidad) and West Midlands Human Rights Film Festival (Birmingham, UK).

Online screenings include Blink Video Art, Creative Art Network, Dailymotion, MiShorts, MTV Voices, Museum of Contemporary Art Chicago, Shooting People, Streaming Museum, Vimeo and YouTube.

In keeping with the spirit of the commission, these films will be gifted to the world, within public domain and free from screening fees, as tools for peace. By releasing these short films as broadly as possible, on multiple live and virtual platforms, the aim is to effect positive social change and broaden the discussions around peace globally.

The films include 35 mm live action, experimental animation and fine art approaches. The artists were selected for the quality and scope of their work and their sensitivity in interpreting the theme. Shooting People has been the production management of this initiative (

Editors Notes

films4peace will be available to download and watch online at from 21 September 2012-World Peace Day.


For more information, to download the press release, film stills, artists' statements, biographies and headshots, please visit


Through its PUMAVision platform, PUMA is working towards creating a better world for generations to come, and as a part of this platform, PUMA.Peace is working to inspire and educate individuals around the globe that peace is possible. Through the initiatives of PUMA.Peace, PUMA is providing real and practical expressions of this vision by strategically implementing long-term partnerships, creative initiatives and raising global awareness. For more information, please visit


For further information:

Media Contacts

Worldwide: Marlene Ringel, +49(0)91-3281-3134 
UK: Elizabeth Benjamin, +44(0)20-7923-2861 
UK: Emma Pettit, +44(0)20-7923-2861

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