Powered by hmv Canada, the Vault is Canada's newest offering in digital
TORONTO, Dec. 4, 2012 /CNW/ - hmv Canada, Canada's premiere retail
destination for music and entertainment, officially announced today the
launch of The Vault, its new digital subscription based streaming
service. With millions of tracks available and constantly growing, the
Vault will offer Canadians unlimited access to the hottest new
releases, the biggest hits, and the deepest catalog in music.
"HMV is incredibly excited to launch The Vault," said Nick Williams,
President and CEO of hmv Canada. "Canadians look to us as a trusted
source to help them create their own music experience. The Vault is a
natural extension of that commitment."
Music enthusiasts can visit The Vault for a free 2-week trial starting
today. The Vault will offer users the ability to discover music, build
a personal library, create custom playlists and share content through
social feeds, all for one low monthly fee of $4.99 unlimited access on
a personal computer or $9.99 for unlimited access on both web & mobile
devices. In addition, users will also have the ability to download
individual tracks and/or albums at The Vault Store, hmv's new digital
Williams continued, "The launch of the Vault is a clear indication of
hmv Canada's ability to continually evolve to meet the ever-changing
needs of our customers, while offering them an unparalleled music and
entertainment experience. This is an important investment in the
company's future and is another positive step resulting from our
acquisition by Hilco in July 2011."
Fans can unlock The Vault at www.inmyvault.com.
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to
become a Canadian entertainment market leader with 113 stores from
Newfoundland to British Columbia, including flagship locations in
Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its
market, launching in 2009 hmvdigital.ca, a digital music store offering over 12 million MP3 tracks for
download, and in 2010, the HMV Pure customer rewards program, which has
attracted over 1.2 million paid cardholders. hmv has been named
Canadian Music Retailer of the Year for the past 20 years, and has also
been recognized as the Canadian Entertainment Network DVD Retailer of
the Year. In July 2011, Hilco acquired hmv Canada from the UK's HMV
SOURCE: HMV Canada Inc.
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