With traffic up 65% and total sales increased by 17%, hmv Canada
celebrates the success of its Hot Black Friday deals.
TORONTO, Dec. 4, 2013 /CNW/ - hmv Canada, the country's premiere retail destination for music and entertainment
announced today successful weekend results, from its biggest Black
Friday sale ever. Canadians took advantage of the retailer's deals
which began on Friday November 29th 2013 and lasted throughout the weekend.
Store traffic through hmv Canada's doors spiked at 65% over last year.
Among the top Black Friday offers were discounted blu-rays and
technology items, which both saw a growth of 35% in sales from last
"We are extremely pleased with our performance over the Black Friday
weekend," said Nick Williams, President and CEO, hmv Canada. "Not only
did we see strong growth in our audio and visual products, our newer
categories such as apparel and gift and collectables exceeded
expectations, increasing 70% and 88% respectively from last year. The
success of our Black Friday weekend, and strong sales throughout this
year and holiday period are keeping us on track with our forecasts
heading into the final month of trading."
The Black Friday sale was also an exciting weekend for purehmv, the company's loyalty rewards program. Purehmv members took advantage
of Black Friday offers, totalling over 300 million bonus points
rewarded in stores across Canada.
The holiday savings will continue this month, throughout hmv Canada's
Christmas campaign. Canadians can continue to explore the retailer's
wide range of products, and find thousands of just right gifts to wrap
up their holiday shopping.
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to
become a Canadian entertainment market leader with 111 stores from
Newfoundland to British Columbia, including flagship locations in
Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its
market, launching in 2009 hmvdigital.ca its digital music store, in
2010, the purehmv customer rewards program, which has attracted over 1.5 million paid
cardholders. hmv has been named Canadian Music Retailer of the Year
for the past 21 years, and has also been recognized as the Canadian
Entertainment Network DVD Retailer of the Year. In July 2011,
Re:Capital Canada, a subsidiary of Hilco Capital, acquired hmv Canada
from the UK's HMV Group plc.
SOURCE: HMV Canada Inc.
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