OTTAWA, Dec. 12, 2013 /CNW/ - The wood industry is disheartened to see
that the Cement Association of Canada has opted to launch a campaign
that calls into question the expertise of the professionals who have
participated in the development process of the 2015 model National
Building Code of Canada (NBCC). Health, safety, accessibility, fire and
structural protection of buildings are the core objectives of the NBCC.
This campaign has been launched despite the cement industry's full
participation in the building code's 5 year development process, along
with experts from steel, wood and the firefighter community, amongst
"The reality is that advances in wood science and building technology
have resulted in stronger, safer, more sophisticated and robust
products that are expanding the options for wood construction, and
providing more choices for builders and architects. These changes are
fully supported by science from renowned organizations such as
FPInnovations and the National Research Council." states Michael
Giroux, President of the Canadian Wood Council.
"The campaign launched from cement has less to do with safety and more
to do with maintaining the status quo in construction. This is really
about market share and their fear of competing on the street." added
With growing pressure for designers to reduce the carbon footprint of
buildings, wood product based construction remains a great choice as it
is a renewable building material, originating from sustainably managed
forests in Canada.
When it comes to information about wood, the Canadian Wood Council
encourages you to know the facts and trust the work of an association
with over 50 years of expertise in the field, www.cwc.ca.
Image with caption: "Canada Wood Council (CNW Group/Canada Wood Council)". Image available at: http://photos.newswire.ca/images/download/20131212_C4157_PHOTO_EN_34931.jpg
SOURCE: Canada Wood Council
For further information:
613.747.5544 ext. 225