Guitar Center Wins Customer Engagement Award from Retail TouchPoints

Customer-centric approach includes implementation of Dayforce Workforce Management

MINNEAPOLIS, MN, Dec. 13, 2012 /CNW/ - Ceridian Corporation, a global provider of human capital management solutions announces Guitar Center, the world's largest retailer of musical instruments, has been honored with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Experience.  The Customer Engagement Awards recognize retailers who are using creativity and innovation to deliver on the promise of customer-centricity.

"We are ecstatic that our efforts are being recognized by the broader retail industry," says Chris Salles, director of store labor, Guitar Center. "Our engagement strategies allow for more personalized, meaningful and timely customer conversations leading to an overall better brand experience.  Workforce Management technology in partnership with Ceridian Dayforce affords us the time and knowledge needed to fully engage millions of music lovers."

"Guitar Center has effectively embraced customer engagement from a multiple channel perspective," says Debbie Hauss, editor-in-chief, Retail TouchPoints.  "Their combination of services and solutions not only delights their customers, but has proven to impact their bottom line. By enabling more personalized online customer engagement through 'Find and Expert,' to creating unique and meaningful in-store experiences, Guitar Center has shown that they truly put the customer front-and-center."

"We are thrilled that Guitar Center is being recognized for their customer engagement initiatives, including use of WFM technology," says David Ossip, president of Ceridian Dayforce. "The efficiencies derived from Dayforce Workforce Management gets their managers and music experts back in front of customers, while real-time intelligence allows for smarter staffing decisions and investments at the store level. As a result, more time to effectively engage customers, grow relationships and impact sales revenue is made possible."

The Customer Engagement Award winners in 2012 - 11 in total - include large, national retailers as well as smaller regional companies and two international selections. Award recipients vary in products and service offerings from music, apparel and specialty toy to beauty products and e-Reader devices.  Through a nomination process, winners were selected based on, but not limited to, the following criteria: unique shopping/promotional offerings, customer engagement strategies, customer analysis and technology innovation.

About Ceridian
Ceridian is a global product and services company delivering trusted results and transformative Human Capital Management technology. We help organizations save time and money, increase employee engagement and productivity. Our offering includes payroll, benefits, tax services including Dayforce Human Capital Management, Employee Assistance Programs and compliance. As the driving force in payment innovations, we are the leader in payroll outsourcing, gift cards and corporate expense management. Our award-winning products and services deliver trusted results to more than 130,000 customers in 52 countries. For more information about Ceridian visit or call 800-729-7655.

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About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 240 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.

SOURCE: Ceridian Canada Ltd.

For further information:

Donna Teggart
Ceridian Corporation 
905-947-7251 (c) 647-388-2464

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Ceridian Canada Ltd.

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