Customer-centric approach includes implementation of Dayforce Workforce
MINNEAPOLIS, MN, Dec. 13, 2012 /CNW/ - Ceridian Corporation, a global
provider of human capital management solutions announces Guitar Center,
the world's largest retailer of musical instruments, has been honored
with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Experience. The Customer Engagement
Awards recognize retailers who are using creativity and innovation to
deliver on the promise of customer-centricity.
"We are ecstatic that our efforts are being recognized by the broader
retail industry," says Chris Salles, director of store labor, Guitar
Center. "Our engagement strategies allow for more personalized,
meaningful and timely customer conversations leading to an overall
better brand experience. Workforce Management technology in
partnership with Ceridian Dayforce affords us the time and knowledge
needed to fully engage millions of music lovers."
"Guitar Center has effectively embraced customer engagement from a
multiple channel perspective," says Debbie Hauss, editor-in-chief, Retail TouchPoints. "Their combination of services and solutions not only delights their
customers, but has proven to impact their bottom line. By enabling more
personalized online customer engagement through 'Find and Expert,' to
creating unique and meaningful in-store experiences, Guitar Center has
shown that they truly put the customer front-and-center."
"We are thrilled that Guitar Center is being recognized for their
customer engagement initiatives, including use of WFM technology," says
David Ossip, president of Ceridian Dayforce. "The efficiencies derived
from Dayforce Workforce Management gets their managers and music
experts back in front of customers, while real-time intelligence allows
for smarter staffing decisions and investments at the store level. As a
result, more time to effectively engage customers, grow relationships
and impact sales revenue is made possible."
The Customer Engagement Award winners in 2012 - 11 in total - include
large, national retailers as well as smaller regional companies and two
international selections. Award recipients vary in products and service
offerings from music, apparel and specialty toy to beauty products and
e-Reader devices. Through a nomination process, winners were selected
based on, but not limited to, the following criteria: unique
shopping/promotional offerings, customer engagement strategies,
customer analysis and technology innovation.
Ceridian is a global product and services company delivering trusted
results and transformative Human Capital Management technology. We help
organizations save time and money, increase employee engagement and
productivity. Our offering includes payroll, benefits, tax services
including Dayforce Human Capital Management, Employee Assistance
Programs and compliance. As the driving force in payment innovations,
we are the leader in payroll outsourcing, gift cards and corporate
expense management. Our award-winning products and services deliver
trusted results to more than 130,000 customers in 52 countries. For
more information about Ceridian visit www.ceridian.com or call 800-729-7655.
Follow Ceridian_US on Twitter: www.twitter.com/ceridian_us
Watch Ceridian's YouTube channel: www.youtube.com/ceridian
Like us on Facebook: www.facebook.com/CeridianCorp
Follow us on LinkedIn: www.linkedin.com/ceridian
About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers,
drums, keyboards and pro-audio and recording equipment. Our retail
store subsidiary presently operates more than 240 Guitar Center stores
across the U.S. We are also the largest direct response retailer of
musical instruments in the United States through our wholly owned
subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores
specializing in band instruments for sale and rental, serving teachers,
band directors, college professors and students. More information on
Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.
About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail
executives, with content focused on optimizing the customer experience
across all channels. The Retail TouchPoints network is comprised of a
weekly newsletter, category-specific blogs, special reports, web
seminars, exclusive benchmark research, and a content-rich web site
featuring daily news updates and multi-media interviews at www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media
communities via Facebook, Twitter and LinkedIn.
SOURCE: Ceridian Canada Ltd.
For further information:
905-947-7251 (c) 647-388-2464