Epicure™ Launches Timesaving Solutions to Inspire People to Lead Healthier Lives.
VICTORIA, BC, Aug. 12, 2014 /CNW/ - It's time to change the way the world thinks about food. To help busy people who want to improve their health, Epicure—Canada's largest direct sales company—announced today it has launched the Good Food. Real Fast.™ movement.
This transformative movement is about inspiring people to cook and eat real food, know where their food comes from and what's in it, and limit processed foods.
"This movement is critical now," says Amelia Warren, CEO of Epicure. "We want to dispel the myth that cooking is hard and time consuming. To be healthy, you have to cook. We want to show you how easy, quick and delicious healthy, real food can be."
The movement will make mealtimes easy by offering a website (goodfoodrealfast.com) full of recipes, ideas, cooking tips and advice from experts. There will also be plenty of inspiration and sharing from others in the community looking for help in the kitchen at the end of a long, stressful day.
"At Epicure, we have always been committed to healthy eating and wholesome ingredients," continues Warren. "We want to deepen that commitment by providing education and support tools to inspire interest in foods that help you improve and maintain your health and that of your family."
Epicure's launch of the Good Food. Real Fast. movement brings the best of the popular "good food" and "real food" movements home—where it counts. By providing true timesaving meal and cookware solutions that take a meal from raw to ready in mere minutes, Epicure hopes to change the way people think about what goes on their plates.
Featuring an extensive collection of seasonings, sauces, condiments, meal shortcuts and more, Epicure products are crafted from simple, wholesome ingredients, keeping them as true to nature as possible. When combined with real food and Epicure's timesaving cookware, meals are fast to prep, quick to make, and simple to savour.
In keeping with the company's purpose to Inspire Good,™ for every person who joins the Good Food. Real Fast. movement, Epicure will donate $1 to the Epicure Foundation,™ a nonprofit organization that partners with other charitable organizations to enhance the lives of others through vital grassroots food initiatives.
Founded in 1997 in Victoria, B.C., Epicure (epicure.com) is a women-led company, committed to doing good by providing delicious and wholesome food, inspiring people to live more fulfilling lives, and giving back to Canadians and their communities. President Sylvie Rochette started Epicure to address a genuine need for tasty, good-for-you mealtime solutions. By creating a greater love and understanding for the difference real food can make, Epicure products help people discover the delicious, convenient side of healthy. Our mission is to inspire time-starved people around the world to live healthy, fulfilling lives through good food experiences. As the leader of the Good Food. Real Fast. movement and the number one party plan company in Canada, Epicure is inspiring healthy changes for our planet and our future.
For further information: Vicki Foley, firstname.lastname@example.org, 604.512.1154