MONTREAL, July 3, 2013 /CNW Telbec/ - Through a grant of $100,000, GMCR
Canada Holding Inc. (GMCR Canada), a leader in specialty coffee and
single serve beverages with its innovative Keurig® single cup brewing technology, is providing the Canadian Red Cross with
resources to help meet the immediate needs of flood victims as well as
aid in reconstruction efforts to come.
The floods that caused significant devastation in southern Alberta are
leaving the area in great need, but are also proof, once again, of the
solidarity and generosity of Canadians. "Although flood victims have
been able to return to their homes in most affected cities, many are
still without electricity and find themselves with homes heavily
damaged by flood waters," said Sylvain Toutant, President of GMCR
Canada. "The situation is far from being restored and we feel for the
impact this is having on affected residents. As part of this community,
we believe strongly that it is important to do our part to support
recovery and reconstruction efforts."
In addition to the donation made to the Red Cross, GMCR Canada is going
to reach out to local organizations working on relief efforts to invite
them to apply for an Employee Community Grant. Since the beginning of
the crisis, GMCR Canada employees have also taken advantage of the
Company's extensive volunteer program, which enables employees to take
up to 52 hours of their work time to go out and volunteer within their
community, to help with the cleaning operation. The Company also
organized coffee donations for Calgary's four main volunteer centers.
"The tremendous community spirit that is so much a part of our purpose
at GMCR Canada has been greatly demonstrated with the hands-on recovery
efforts," added Mr. Toutant. "As a Company and as individuals, our
contribution is a reflection of our belief that as neighbors, we have a
responsibility to the communities we are connected to."
About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of
Green Mountain Coffee Roasters, Inc. The company's Canadian principle
office and management team are located in Montreal, and it has three
roasting plants in Canada—two in Montreal and one in Toronto.
The company offers a wide range of premium coffees in a variety of
formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers
can enjoy GMCR Canada products whether they are at home, at work, in a
café-bistro and in other selling points. GMCR Canada markets flagship
brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee
marketplace, GMCR Canada is also a leader in sustainable development
thanks to its programs supporting coffee communities and local
communities, and its initiatives to reduce its environmental footprint.
For more information, visit gmcrcanada.ca, gmcr.com, Keurig.ca, VanHoutte.com, Timothys.com and baristaprima.ca.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its
award-winning coffees, innovative Keurig® single cup brewing
technology, and socially responsible business practices. GMCR supports
local and global communities by investing in sustainably-grown coffee,
and donating a portion of its pre-tax profits to social and
environmental projects. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
SOURCE: GMCR Canada
For further information:
Senior Manager, Workplace Excellence and Communication
Holding GMCR Canada Inc.
T: 514-789-4535 | 1-877-593-7722 #7894535
Investors and US media:
VP of Investor Relations and Corporate Communications
Green Mountain Coffee Roasters, Inc.